Blog

Get What You’re Worth: Using Market Median to Set Competitive Pay

Written by Salary.com Staff

April 28, 2024

Get What You're Worth: Using Market Median to Set Competitive Pay Hero

You've got a hunch something is off with those paychecks. They're just not cutting it anymore. But how can you tell whether you're actually being lowballed, or not? Market median is the answer to that.

Striking that delicate balance between fair pay and company coffers is no picnic. But learning how to read the data and use it to your advantage? That's half the battle. Arm yourself with median knowledge and get ready to make your case. With the right data, you can march into that office with proof in hand that you deserve better. So, tune in, get informed, and don't leave money on the table. It's time to get what you're worth.

Price-a-Job-CTA

Understanding the Market Median for Compensation

When determining compensation for your employees, finding the market median is the key. The median represents the middle of the market and allows you to remain competitive without overpaying.

Finding the Right Data

To determine the market median for a position, gather data from multiple credible sources such as the Bureau of Labor Statistics and Salary.com. Compare the medians they provide to identify a reasonable range. Network with others in your industry to compare notes on compensation. The more data points you can gather, the better.

Balancing Internal and External Equity

Paying at the market median achieves external equity by ensuring your compensation is fair relative to the broader market. But you must consider internal equity as well - how employees' pay compares to others within your organization doing similar work. An employee's compensation that is far from the median for their role can damage morale and motivation.

Adjusting for Experience and Performance

While the market median provides a helpful starting point, you need to adjust based on an employee's experience, skills, and performance. Those exceeding expectations deserve compensation above the median. New or underperforming employees may receive jobs slightly below the median, with the opportunity to increase pay overtime through professional development.

By focusing on the market median as a baseline, gathering comprehensive data, achieving internal and external equity, and adjusting for experience and performance, you'll strike the right balance in your compensation management. Your employees will feel satisfied and motivated, and your organization's goals will remain aligned. Finding the perfect middle ground may take work, but the rewards of balanced compensation are well worth the effort.

Using the Median to Benchmark and Set Competitive Pay

To attract and retain top talent, you need to offer compensation that is in line with the market. The median salary is a useful benchmark to determine that your pay is competitive, representing the midpoint of salaries for a specific job.

Half of the companies in your industry or location pay above the median, and half pay below. As an employer, your goal is to match or exceed the median. Candidates who receive offers below the median may view that pay as subpar and look for better opportunities.

When determining median pay, look at salary surveys and studies for your industry, job title, experience level, and geographic region. Free online tools can provide a quick snapshot, but for the most accurate data, you may need to purchase a comprehensive salary report.

Once you have the median pay figure, evaluate your current compensation structure. Are your pay ranges and actual salaries in line with or above the median? If not, it may be time for an adjustment. You don’t necessarily have to match the median dollar for dollar, but you must aim to be within 5-10% of the typical pay.

Free-Trial-CTA

Using the median to benchmark pay is a balanced approach. It allows you to offer competitive compensation without overpaying. For key positions where there are talent shortages, you may need to pay at the higher end of the range or even above the median to attract top candidates. But for most roles, targeting the median is an effective strategy for controlling costs while remaining an employer of choice.

Paying at or above the market median, along with a strong benefits package and work environment, will help ensure you have a stable, productive workforce. And really, your employees are your most valuable assets, so keeping them happy and engaged is well worth the investment.

Striking the Right Balance with the Median in Your Compensation Strategy

To strike the right balance with the median in your compensation strategy, you must understand your company’s position relative to the market median pay rate. Pay below the median and you risk losing top talent to competitors. On the other hand, paying significantly above the median can strain your budget and reduce funds for other priorities.

Finding the Sweet Spot

The market median provides a reference point, but your ideal position depends on your business goals and workforce needs. For example, when you're a startup seeking rapid growth, you may need to pay above the median to attract in-demand talent. When you have a stable, mature company, matching or slightly exceeding the median may suffice.

Once you determine your target pay position, examine your current compensation rates, and adjust as needed. It may take several years of measured changes to reach your goal without major disruption. As you make changes, clearly communicate your strategy and reasoning to employees to maintain morale.

Staying on Track

Review market pay data and your compensation rates regularly to ensure you remain close to your target position. Make minor adjustments as needed, rather than reacting to market shifts. When you do need to make more significant changes, do so incrementally.

With a balanced approach, you can achieve your business goals while providing fair, competitive pay for your employees. Carefully evaluating the market median and your own needs will help you find the sweet spot in your compensation strategy. Staying on track with regular reviews and adjustments will enable you to maintain that balance over the long run.

Request-Demo-CTA

Conclusion

Finding that balance between staying competitive and financially sound is a delicate dance for any company. While aiming for the median makes sense in theory, you've got to factor in all the nuances of your specific situation. At the end of the day, compensation is about valuing your people appropriately - not just plugging salaries into a formula.

The median is a helpful benchmark, but striking the right balance requires listening to employees, assessing total rewards, and understanding your own median place in the market. Use it as a guide, not a rule. With the right blend of data and empathy, you can make compensation decisions that work for both the business and its people. Now get out there, find your median, and start dancing toward an ideal balance!

Link to this article
sidebar
Download Our Resource
Embracing Fair Pay in the War for Talent

Download our white paper to further understand how organizations across the country are using market data, internal analytics, and strategic communication to establish an equitable pay structure.

Insights You Need to Get It Right

The latest research, expert advice, and compensation best practices all in one place.
Creating a Compensation Plan
Creating a Compensation Plan Blog
How the compensation and total rewards planning process create a compensation plan.

Read More

Top Compensation Trends in 2023
Top Compensation Trends in 2023 Blog
Stay ahead of the curve with these top compensation trends for 2023.

Read More

DE&I Panel Discussion: Moving the Conversation Forward
DE&I Panel Discussion: Moving the Conversation Forward Webinar
In this panel discussion we will cover what the issue is when improving DE&I.

Read More

Differences Between HR-Reported and Crowd-Sourced Compensation Data
Differences Between HR-Reported and Crowd-Sourced Compensation Data White paper
To make decisions about the value of a job, you need data from a range of sources.

Read More

CompAnalyst Market Data: Smart Matches, Fast Prices, and New Insights
CompAnalyst Market Data: Smart Matches, Fast Prices, and New Insights Product Sheet
The CompAnalyst Market Data platform is easier to use than ever before.

Read More

It's Easy to Get Started

Transform compensation at your organization and get pay right — see how with a personalized demo.