Employee Engagement Surveys: The Catalyst for Organizational Success

The success that employers have in engaging their employees can dictate how well organizations perform. To understand how to motivate and retain top talent, many employers use employee engagement surveys. When done well, these employee engagement surveys can give you insight into several factors such as productivity and job satisfaction.

What is an Employee Engagement Survey?

Employee engagement surveys are tools that organizations can use to gauge the connectivity and commitment of employees to their organization and work. Employers will ask questions that allow them to gain a comprehensive understanding of their employee’s engagement. Once they collect results, they can then take action to improve their engagement.

Employee engagement surveys often prove to be the catalyst in a cycle of listening, responding, and improving. Making employees feel heard and allowing them to see real changes illustrates to them that you value their input. Over time, this will foster a company culture where you motivate employees to do their best work.

Why Conduct Employee Engagement Surveys?

Engaging employees is a top priority for employers. If you want your organization to thrive, conducting employee engagement surveys gives you valuable insight to improve engagement levels. They help to:

Get Honest Feedback

By making employee engagement surveys anonymous, it allows employees to give honest feedback without any fear of repercussions. This helps you to uncover the truth about areas within your work environment that matter. These areas include job satisfaction, work environment, and growth opportunities.

Identify Priorities

When you have the results, it’s time to look for trends to determine which areas are important. This identifies areas that are top and areas that need improvement. This helps you to know where to focus your efforts.

Take Action

There’s no point in conducting an employee engagement survey if you don’t take action. You should work to develop initiatives to address concerns and enhance what is working well. You should communicate any changes that have been made when doing this.

Measure Success

Conducting an employee engagement survey isn’t a one-and-done exercise. You need to regularly repeat the survey to gauge how impactful your changes have been. The key is to listen to your employees’ needs and address them accordingly.

How Do Organizations Design Employee Engagement Surveys?

When designing an employee engagement survey, organizations need to carefully plan what they will look like. If the questions don’t produce any valuable information, then there’s no point asking them. Instead,that will get you meaningful results.

We recommend keeping your survey to around 10 to 15 questions. This avoids survey fatigue and enables you to get higher response rates. When asking questions, focus on the key areas that matter most to you. These areas can include employee satisfaction, work environment, company culture, and more.

When asking questions, make sure that they are open-ended. This allows you to get an answer where employees can voice their opinions. Be careful to avoid sensitive topics and remember to allow responders to remain anonymous. Once you choose a list of questions that work for you, it’s time to begin distributing your employee engagement survey.

Distributing and Analyzing Your Employee Engagement Survey

There are several ways to distribute and promote your employee engagement survey. You can share a link via an email, your company intranet, social media platforms, or more. When doing this you can use incentives to increase participation rates. For example, you could offer everyone who completes the survey an entry into a raffle. Make sure to convey the importance of completing the employee engagement survey too.

Once you distribute the survey, it’s time to wait for employees to complete it. Send follow-up emails and prompts to remind employees to complete the survey before the deadline. Once the deadline passes, begin to put in motion the analysis process.

You should first share your survey results with your organization. You can outline key insights and trends when doing this. From here, you can identify key priorities and develop an action plan.

After developing an action plan, make changes and follow up with your employees. This is to make sure that your initiatives are having the desired impact. Don’t stop there though as you need to continually listen to your team and employees to see if they have any further suggestions.

Final Thoughts

As you can see, employee engagement surveys can be key to unlocking the full potential of your employees. Start surveying your staff today to catalyze your organization’s success. The future is bright, so make your employees feel heard, valued, and engaged