Social Media Communications Specialist jobs in Minnesota

Job Details

Working Title: Social Media Specialist
Job Class: Communications Specialist 1
Agency: Minnesota State

• Job ID: 77195
• Location: Willmar
• Telework Eligible: No
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: Open to all qualified job seekers
• Date Posted: 06/03/2024
• Closing Date: 06/24/2024
• Hiring Agency/Seniority Unit: MN St Colleges & Universities / Willmar CC-MAPE
• Division/Unit: MnSCU Ridgewater Willmar TC / MnSCU Rdgwtr Willmar TC Class
• Appointment Type: Unlimited, Full-time
• Work Shift/Work Hours: Day Shift - 8:00AM-4:30PM
• Days of Work: Monday - Friday
• Travel Required: No / Rarely
• Salary Range: $24.92 - $36.34 / hourly; $52,032 - $75,877 / annually (dependent upon experience)
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Re-Posting: Yes
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

As part of the Marketing and Communications team, the Social Media Specialist is a visual storyteller with a creative mind. The Specialist has lead responsibility for the conception, development, and production of video, photo and other digital content for distribution on all social media platforms, including TikTok, Instagram, YouTube, Facebook and LinkedIn. This position leads social media strategy and execution across all major social media channels and develops and implements organic and paid social media campaigns to increase brand awareness, drive traffic, generate leads, and engage with our audiences. This position also has responsibility for collecting, analyzing, and reporting social media metrics and making data-informed decisions to improve social media performance.

• Social Media Strategy and Coordination
• Social Media Content Creation
• Social Media Analytics and Reporting
• Other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of Ridgewater College.

Qualifications

Minimum Qualifications

• Experience creating and managing social media content to build audiences and engage with the public.
• Experience shooting photos and recording/editing video for use on social media platforms.
• Experience writing copy for social and digital media platforms for a diverse range of audiences.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Associate degree or other related credential in social media, communications, marketing, digital marketing, multi-media design, or other related field.
• 3 years' experience creating and managing social media content to build audiences and engage with the public.
• Creative thinker with a passion for storytelling and content creation.
• Experience with analytics, planning, forecasting, and reporting.
• Experience with paid social ads.
• Knowledge of best practices in social media, content strategy, accessibility and familiarity with current social media trends and tools.

Additional Requirements

In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check.

Application Details

How to Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

Online application deadline for preferred review is 11:59PM on June 24, 2024.

In order to be given full consideration, applications must be complete and include a cover letter/letter of interest addressing the position qualifications, resume, and a list of (3) professional references with contact information.

Contact

If you have questions about this position, contact Felicia Telecky at felicia.telecky@ridgewater.edu or 320-234-8534.

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Felicia Telecky at felicia.telecky@ridgewater.edu.

About Minnesota State

MISSION: Ridgewater College empowers diverse learners to reach their full potential and enrich their lives through personalized and relevant education in an accessible, supportive, and inclusive environment.

VISION: Ridgewater College is a student-centered educational leader focused on innovation, excellence, and affordability.

GUIDING PRINCIPLES:

• Enterprising- We are future focused, and change-oriented, developing creative solutions to challenges that maximize our institutional, system and local resources.
• Empowerment – We develop and empower employees to make decisions to best serve students and stakeholders.
• Diversity, Equity, and Inclusion – We seek to understand and appreciate the needs and experiences of every individual and actively work to provide genuine opportunities for everyone to succeed and participate in college activities and processes.
• Trust and Respect – We are committed to developing a culture based in processes and behavior that create trust and respect among all stakeholders.
• Collaboration – We connect and work together to achieve common goals while respecting needs and interests of stakeholders.
• Curiosity and Creativity – We constantly strive to understand, learn, change, and improve.
• Accountability – As individuals and groups, we willingly accept and take ownership of our successes and failures.

Working together to improve the state we love.

What do Minnesota's State employees have in common?

• A sense of purpose in their work
• Connection with their coworkers and communities
• Opportunities for personal and professional growth

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
  • Fertility care, including IVF
  • Diabetes care
  • Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
• Tax-free expense accounts for health, dental, and dependent care
• Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

• Training, classes, and professional development
• Tuition reimbursement
• Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)

Employee Assistance Program (EAP) for work/life support:

• A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
• Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
• Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

Other Information

Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us. Please indicate what assistance is needed.