Social Media Analyst jobs in the United States

Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Associate Digital Media Analyst
  • Drive Social Media LLC
  • Nashville, TN FULL_TIME
  • Who We Are…
    Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.
     
    We are looking for an Associate Digital Analyst to research and identify ways to build clients’ targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities.
     
    In order to excel in this role, applicants should have PPC / paid social campaign experience, and must be comfortable with processing and analyzing marketing data. The Associate Analyst will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences.
     
    Requirements
    The ideal candidate will have:
    • Experience working with a variety of paid media channels, including; paid social, YouTube, display and paid search at a leading marketing agency.
    • Demonstrable experience with campaign planning, optimization, and analysis.
    • The ability to think adeptly around both creative and analytics, and an understanding of how they work together to drive a return on investment.
    • A strong grasp of performance media best practices.
    • Hands-on experience with digital ad platforms, including; Facebook Ads Manager and Google Ads. (Bonus points for experience with others such as Snap, TikTok, Twitter, and so on.)
    • An understanding of digital ad tech, inducing the ability to work with conversion tracking systems.
    • Aptitude for working with and gaining insights from data,
    • Strong MS Excel skills, including the use of functions, filters and pivot tables.
    • An understanding of common paid media metrics as well as broader digital subscription metrics such as; LTV, churn rate, etc.
    • The ability to analyze campaign performance data and translate that analysis into key insights.
    • Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement.
    • A desire to work with some of the brightest minds in the industry.
    The Ideal Candidate Is
    • A process-minded forward thinker.
    • All about the metrics, quality and details.
    • An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts.
    Responsibilities
    • Analyze sales funnels and customer intent.
    • Measure ROI of online and offline advertising campaigns.
    • Report on marketing KPIs like leads, conversion rates, and website traffic.
    • Track email campaign metrics (delivery, open rates, click-through rates).
    • Monitor budget distribution and performance of paid ad campaigns.
    • Conduct competitive research and analyze benchmarking data.
    • Recommend website and campaign optimizations.
    • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).
    • Work closely with internal teams to identify opportunities for growing our partners’ sales digitally.
    Skills
    • Expertise in Google Analytics.
    • In-depth understanding of SEM campaign strategies and SEO practices.
    • Experience with PPC campaigns.
    • Knowledge of MS Excel.
    • Analytical abilities.
    • BSC in Marketing or a relevant field.
    Why Drive Social Media…
    Over the past 10 years, we’ve been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry’s best practices and solutions to our partners.
     
    Come join our 200 employees at AdWeek’s Fastest Growing Agency, Inc. 5,000’s six-time award winner, and we’ve also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.
     
    To find out more about us, check out our Culture Insight Video:https://careers.drivesocialnow.com/
     
    Benefits…
    • Eligible for full health, dental, vision benefits within the first 90 days of employment
    • Drive Social Media pays 100% of premiums for STD, LTD, and Life Insurance
    • 401k with up to a four percent match after your first full year at Drive Social Media
    • Agile and fast paced environment
    • Parking not included - but we’ve done the research and can help you locate a spot!
    Brand new offices…
    • Saint Louis’s office is outfitted with a hidden speakeasy (let’s see if you can find it)
    • Miami has a gorgeous view in the heart of Brickell
    • Atlanta office was recently built in January of 2021 in Midtown
    • Nashville’s spacious office is 2 blocks from Broadway & Assembly Hall
    • Tampa's office overlooks the Gulf from the heart of the Westshore Business District
    Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
    #LI-Onsite

  • 20 Days Ago

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Digital Media Analyst
  • Drive Social Media LLC
  • St. Louis, MO FULL_TIME
  • Who We Are… Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive has...
  • 22 Days Ago

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Social Media Data Analyst
  • Publicis Media
  • Burbank, CA FULL_TIME
  • Company Description Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, ...
  • 1 Month Ago

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Acting For Social Media
  • Skits on Social Media
  • New York, NY TEMPORARY
  • Looking for actors (non union) to be in social media skits on Instagram & TikTok. Great opportunity to be exposed to millions of people who watch the content I create on my social channels. I have a c...
  • 13 Days Ago

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College Student - Social Media Marketer
  • Social Media Marketer - Fud
  • Houston, TX OTHER
  • We are a growing start-up company looking for a College Student - Social Media Marketer to join our community. As a College Student - Social Media Marketer, you will be responsible for a variety of ta...
  • 16 Days Ago

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Gig Work Mentor - Social Media Manager
  • Social Media Manager - Fud
  • Miami, FL OTHER
  • Fud, the World's First Social Hustling Community, is seeking a Gig Work Mentor - Social Media Manager to join our team. As a Gig Work Mentor, you will play a vital role in supporting and mentoring ind...
  • 14 Days Ago

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Senior Email Marketing Manager
  • Launch Potato
  • Columbus, OH
  • WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and C...
  • 5/29/2024 12:00:00 AM

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Field Marketing Manager-Remote/Columbus
  • Checkers Drive-In Restaurants, Inc.
  • Columbus, OH
  • THIS IS A REMOTE/FIELD BASED POSITION. THE IDEAL CANDIDATE WILL BE LOCATED IN MIDWEST AREA (MI, OH, IL, KY) or ATLANTA.O...
  • 5/29/2024 12:00:00 AM

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Regional Sales and Marketing Director for Assisted Living Communities
  • Aventura Health Group
  • Columbus, OH
  • Full Job Description Seeking an energetic, Mission-focused sales leader with a drive to excel. You'll drive the sales cu...
  • 5/29/2024 12:00:00 AM

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Customer Experience Manager, Columbus
  • Brilliant Earth LLC
  • Columbus, OH
  • **Brilliant Earth** **Customer Experience Manager, Columbus** **Sales and Customer Service - Columbus, OH - Full Time** ...
  • 5/28/2024 12:00:00 AM

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Intel Recruiter - Remote
  • Global Dimensions, LLC
  • Columbus, OH
  • Global Dimensions is a HUBZone, service disabled veteran-owned small business based in Fredericksburg, VA. We are a dyna...
  • 5/27/2024 12:00:00 AM

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CUSTOMER AMBASSADOR (SEASONAL)
  • Compass Group
  • Columbus, OH
  • CUSTOMER AMBASSADOR (SEASONAL)Click Here to Apply OnlineJob Description Morrison Healthcare We are hiring immediately fo...
  • 5/27/2024 12:00:00 AM

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Marketing Coordinator / Administrative Assistant
  • Ribway Engineering Group Inc.
  • Columbus, OH
  • MARKETING COORDINATOR/ADMINISTRATIVE ASSISTANT Ribway Engineering Group, Inc. is an established and reputable consulting...
  • 5/25/2024 12:00:00 AM

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2024-25 Marketing and Fan Engagement Season Internship
  • AEG
  • Columbus, OH
  • Overview The intern will assist the Marketing Department through contributions to the marketing & execution of key team ...
  • 5/25/2024 12:00:00 AM

Income Estimation for Social Media Analyst jobs
$68,664 to $95,408