Search Engine Optimization Specialist jobs in Florida

Job Overview

The SEO Off-Page Specialist will be responsible for developing and executing strategies to improve our website's off-page SEO, enhance brand visibility, and drive organic traffic. This role requires a deep understanding of link-building strategies, content marketing, and online reputation management.

Key Responsibilities

• Link Building:
• Develop and implement effective link-building strategies to acquire high-quality backlinks.
• Conduct outreach campaigns to industry influencers, bloggers, and webmasters for guest posting opportunities.
• Monitor backlink profiles and ensure the quality and relevance of incoming links.

Content Marketing:

• Collaborate with the content team to create shareable and link-worthy content.
• Promote content through various channels including social media, forums, and community sites.
• Identify and leverage content marketing opportunities to boost off-page SEO efforts.

Online Reputation Management:

• Manage and improve the company’s online reputation by engaging with relevant online communities.
• Monitor and respond to reviews, comments, and mentions across the web.
• Address negative SEO issues such as bad links and spammy content.

Competitor Analysis:

• Conduct regular analysis of competitor backlink profiles and strategies.
• Identify new opportunities for link acquisition and content promotion.

Performance Tracking & Reporting:

• Use SEO tools to track, analyze, and report on the performance of off-page SEO initiatives.
• Provide insights and recommendations based on data to improve off-page SEO efforts.

Qualifications:

• 2 years’ experience in off-page SEO and backlink acquisition.
• Strong understanding of SEO principles, search engine algorithms, and ranking factors.
• Excellent written and verbal communication skills.
• Experience with outreach and relationship-building techniques.
• Familiarity with SEO tools like Ahrefs, SEMrush, Moz, or similar.
• Experience with Google Analytics and Search Console.
• Ability to analyze data and generate actionable insights.