Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
This is a full time contract to hire position with the most respected digital marketing team in the new home industry. It is a fully remote position.
We're offering a unique opportunity to develop and grow your skills in managing SEM / pay-per-click (PPC) marketing activities for home builders and developers across North America. If spreadsheets and pivot tables don't scare you - we'll train you on everything else you need to know! Our continued exponential growth and high demand make this an exciting time to come on board with the team!
This position manages paid search campaigns on Google that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners. We don't blindly take Google's "recommendations" and apply them - because we have the data no what works, and what doesn't!