Search Engine Marketing Specialist jobs in Pennsylvania

Title of Position: Website Admin/ SEO Specialist

Industry Leading Benefits: Medical, Prescription, Dental, Vision, 401K, Pension, Short and Long Term Disability, Life Insurance, Tuition Reimbursement, Overtime as needed.

As a Silvi Materials Website Admin/SEO Specialist you will have the opportunity to tap into the world of construction and learn about the world’s most used building materials while working alongside our impressive marketing team. While knowledge of the construction industry is not required, the passion to keep an open mind, and not being scared to get a little dirty are required.

So, what does a Silvi Materials Website Admin/SEO Specialist, do? You'll be an integral part of our marketing team:

• Website Webmaster: Responsible for both front-end and back-end site maintenance through WordPress. Create and curate relevant content for our website such as new pages, Blogs, News Articles, etc.
• Google Business Profile Admin: Responsible for keeping our Google Business Profile account up to date and relevant. Optimize Google My Business listings, manage local citations, and ensure N.A.P., content, and data are consistent across directories.
• SEO Content Strategy: Collaborate with content teams to develop an SEO-focused content strategy that aligns with user intent and search trends. Guide the creation of engaging, valuable, and SEO-friendly content, including blog posts, articles, and landing pages. Develop and implement effective link-building strategies to improve domain authority and search rankings.
• Local SEO Optimization: Utilize local target audiences, develop and execute local SEO strategies.
• Salesforce Marketing Cloud: Utilize Salesforce Marketing Cloud to assist our sales team with lead generation.
• Cross-Functional Collaboration: Work closely with other marketing functions such as social media, and PPC to ensure a cohesive and integrated digital marketing strategy. Share insights and collaborate on campaigns that can benefit from SEO insights.
• Google Ads: Develop and manage our Google Ads strategy for our different concrete and aggregate products.
• Keyword Research and Analysis: Conduct in-depth keyword research to identify high-potential keywords and phrases relevant to Silvi Materials products or services. Analyze search volume, competition, and relevance to ensure the selection of keywords that will drive targeted traffic and conversions.

Qualifications Required:

• Graduated or enrolled in a Bachelor's program preferably in the fields Marketing, Management Information Systems, Web Development, or Business Administration, preferred
• A strong knowledge of Wordpress, Wix, Squarespace, or a similar Content Management System
• Basic knowledge of HTML, CSS, PHP, and JavaScript
• Understanding of current SEO practices.
• Experience with Salesforce Marketing Cloud and/or Pardot.
• SEO Certification is preferred, but not required.
• Experience using SEO Analysis tools like SEMrush, Ahrefs, Ubersuggest, Conductor, Google Search Console, PageSpeed Insights, Screaming Frog, Content King, or similar analytical tools.
• Basic knowledge of Google Adwords. Strong verbal and written communication skills with the ability to write/edit website copy and website blogs.

Physical Demands

In a typical work setting, people in this job:

• Lift 50 pounds regularly and up to 100 pounds on occasion.
• Use one or two hands to grasp, move, or assemble objects
• Stand for long periods of time.
• Kneel, stoop, crouch, bend, stretch, twist or crawl.
• Hear sounds and recognize the difference between them.
• See details of objects that are less than a few feet away.
• See differences between colors, shades, and brightness.

Silvi Materials does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.