Property and Evidence Clerk jobs in Kentucky

Overview

Overview  

Evidence In Motion’s Digital Marketing team is seeking a Paid Media Manager that can help us in our mission to reimagine health care education. If you are as committed to pushing boundaries and staying curious as we are, keep reading!   

This is us:  

Evidence In Motion is a group of passionate people reimagining health care education to humanize patient care in every community. We value:  

• Customer obsession  
• Doing the right thing  
• Making it matter  
• Staying curious  
• Pushing boundaries 

Benefits:  

• Generous PTO  
• Sick time 
• Competitive Salary  
• 401(k) plus matching  
• New parent perks  
• Health, Dental, Vision Insurance  
• Much, Much More!  

Responsibilities

Responsibilities

• Work with cross-functional teams within Marketing and Admissions to develop digital paid media strategies for University Partnership programs
• Collaborate with the Digital Marketing team to help develop a cohesive and comprehensive digital presence for partner programs
• Oversee the planning, launch, management and results monitoring of multi-channel digital paid media campaigns
• Ensure alignment across channels for each university partner
• Oversee campaign tagging and tracking implementation
• Demonstrate excellent understanding of the media mix and channel optimization to maximize performance and KPIs against budgets and goals
• Manage outsize vendor relationships
• Leverage analytics and Salesforce CRM data to analyze and optimize marketing activities. Report on campaign pacing, KPIs, trends and future recommendations regularly
• Collaborate on data visualization dashboards for partner campaigns
• Stay up to date on new advertising opportunities, industry trends and digital marketing best practices
• Identify, analyze and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
• Oversee paid specialists and provide guidance/training
• Support with additional marketing efforts as needed

Qualifications

Qualifications  

Must Haves:

• 5-6 years of media planning and buying in the digital marketing space
• Experience managing a team
• Comfortable with both autonomous and collaborative work
• Outstanding communication and interpersonal skills
• Careful attention to detail
• Ability to handle data with confidentiality
• Ability to distill data and metrics into actionable insights that support clear recommendations
• Demonstrated ability to take ownership, juggle multiple work streams, and deliver on timelines
• Good organizational and time management skills
• Bachelor’s degree or higher in Marketing, Communication, English, or a related field
• Salesforce experience preferred, but not required