Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Director of Marketing is responsible for the planning, execution, and management of an online & print communications & marketing plan. This person will help develop and implement communication strategies through print and digital platforms and come with a strong knowledge of best practices in digital communications.
1. Foster strategic, targeted communications to build and expand relationships with the public and providers.
2. Assist with communications planning for corporate events and programs by sourcing venues, recommend and engaging catering, acquire supporting technology and coordinate and develop materials to execute a quality event.
3. Mange all social media platforms including creating content and digital ad placement.
4. Assist with PSAs to TV, radio, digital and print outlets.
5. Analyze market data to create strategic communication plans specific to clinic locations.
6. Compile, analyze and share digital channel performance data to optimize visibility and awareness.
Requirements or skills
Physical Requirements
Occasionally required to lift, push, pull and/or carry objects up to 25 lbs.