Marketing Communications Specialist jobs in Connecticut

Marketing Communications Specialist coordinates and implements marketing communications projects. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Being a Marketing Communications Specialist creates consistent themes, messaging, and branding in all communication touch points, including advertising and social media. Sources and develops content and visual collateral for campaigns. Additionally, Marketing Communications Specialist tracks projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Requires a bachelor's degree. Typically reports to a supervisor or manager. The Marketing Communications Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Marketing Communications Specialist typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)

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Senior Marketing Communications Specialist
  • LATICRETE International
  • Bethany, CT FULL_TIME
  • Classification:

    Salary

    Job Description:

    Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?

    At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We’ve been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries. The Hartford Business Journal even named us one of Connecticut’s top family-owned companies in 2017!

    We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.

    We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then what are you waiting for? Join the family and expand your horizons!

    Just some of our benefits:

    • Medical
    • Dental
    • Vision
    • 401k
    • Tuition reimbursement
    • 13 paid holidays, that includes 1 week of paid plant shutdown between the Christmas and New Year's Day holidays
    • Paid vacation and sick time
    • Flexible spending
    • Life Insurance, AD&D and Supplemental Insurance


    Position Summary

    The Senior Marketing Communications Specialist works under the direction of the Sr. Marketing Communications Strategist to support the marketing communications function for key business segment(s) including coordination and implementation of integrated marketing communications plans that effectively educate and promote the organization and our products to customers and prospects, covering all facets of traditional and digital media.



    Essential Duties And Responsibilities

    Additional duties and responsibilities may be assigned, as necessary.

    Coordination and Implementation of Marketing Strategy (50%)

    • Assists in leading integrated Marketing Communications planning for commercialization of products, new programs, campaigns promotions, and branding initiatives including but not limited to working with cross functional teams to develop creative briefs, tools, displays, promotional materials, etc.
    • Key contributor in the strategic development, design, and execution of all marketing media for new and existing products from conception to completion within schedules and budgets, in accordance with our Global Brand Identity. Media includes, but is not limited to, advertising, collateral, packaging, POP/displays, signage, samples, and email.
    • Participate and assist in content and value proposition development; support multiple forms of content creation and distribution, such as advertisements, videos, catalogs, brochures, website, emails, presentations and newsletters.
    • Lead cross-functional team meetings to ensure strong collaboration of current projects, timelines, risks, as well as product launch and other high-priority initiatives.
    • Marketing Media Coordination and Execution (35%)
    • Co-author the development of drip/nurture email campaigns; execute using the Pardot platform in support of integrated marketing communications planning.
    • Prepare customer direct mail campaigns, including generation of mailing lists and management of execution with external vendor(s).
    • Coordinate and maintain all marketing tools inventory, including monthly analysis and semi-annual physical inventories to avoid obsolete materials and maintain low skid count; direct liaison with external vendor and sales team. Analyze usage rates to quote and purchase tools more effectively and efficiently in maintaining optimal inventory levels.
    • Project Management (15%)
    • Work with Marketing Project Manager to prioritize projects through completion utilizing department project management software, including submission of work orders, development and management of timelines in coordination with graphics team leader for project prioritization and resource planning.
    • Daily interaction with team members, vendor sourcing/negotiating/day-to-day management and receipt of goods.
    • Manage the document retention and purchasing process for all marketing projects according to established department procedure including quoting, purchase orders, invoicing and contractual agreements.


    Required Skills & Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Education and Experience:

    • Bachelor’s degree in the Marketing or Communications field is required. Master’s preferred.


    Specialized Skills and Experience:

    • Minimum 6 years experience in product marketing/marketing communications experience, including traditional and digital media, in the B2B space.
    • Prior experience handling projects from inception to completion.
    • Familiarity with specifying and printing marketing collateral and tools, including press runs.
    • Trade show, media advertising, and PR experience, including planning, preparation and execution.
    • Strategically solves problems and thinks broadly to develop creative solutions to project challenges.
    • Ability to handle multiple priorities in a deadline driven environment; outstanding time management skills.
    • Excellent organizational skills in managing multiple projects simultaneously, coordinating and communicating with various team members, with thorough follow-through to completion.
    • Comprehends the interdependency of tasks related to successful completion of project.
    • Ability to work with various personalities across multiple departments in meeting project needs.
    • Good listening skills, verbal and written communication.
    • Takes initiative, hands on direction, is self-motivated and assertive.
    • Team cooperation - maintain positive, cooperative attitude with all employees and customers.
    • Knowledge and experience with a project management software such as Microsoft Project, Basecamp, Workfront, or equivalent preferred.
    • Computer Skills: thorough knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook). Intermediate knowledge of and functional proficiency in ERP and CRM systems; Oracle JD Edwards EnterpriseOne and Salesforce preferred.


    Travel Requirement:

    • 5%; domestic and/or international
    • A current passport is required


    Physical Requirements:

    • Lift: Must be able to lift and/or carry a minimum of 15 pounds. 
    • Push/Pull: Must be able to push/pull 15 pounds.
    • Standing: Must be able to stand at least 3 hours of the day.
    • Sitting: Must be able to sit at least 7 hours of the day.
  • 2 Days Ago

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Regional Marketing Communications Specialist
  • MacDermid Alpha Electronics Solutions
  • Waterbury, CT FULL_TIME
  • Business Unit: Integrated ElectronicsDivision: Integrated Electronics Other - BusinessChallenge Yourself and Impact the Future !The Americas Regional Marketing Communications Manager for MacDermid Alp...
  • 2 Days Ago

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Marketing Communications Specialist
  • LATICRETE International
  • Bethany, CT FULL_TIME
  • Classification:SalaryJob Description:Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?At LATICRETE Inter...
  • 12 Days Ago

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Event Marketing Specialist
  • Mamfelion Marketing
  • Norwalk, CT FULL_TIME
  • Company DescriptionWe are a marketing company that performs outsourced sales and marketing, including corporate promotions on behalf of our clients. What this means is, instead of our clients using th...
  • 20 Days Ago

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Client Marketing Manager
  • Entry Point Communications LLC
  • Farmington, CT FULL_TIME
  • Job DescriptionWe are a digital marketing company that influences brand attitudes and product purchase decisions in neighborhood grocery stores, the modern medieval town square where people congregate...
  • 10 Days Ago

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Integrated Marketing Solutions Consultant
  • Entravision Communications Corporation
  • Hartford, CT FULL_TIME
  • About Entravision Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio en...
  • 12 Days Ago

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Marketing Communications Specialist
  • Robert Half
  • Secaucus, NJ
  • Overview: The MARCOM Specialist help lead aggressive growth across the industry. This person will lead market and brand ...
  • 6/10/2024 12:00:00 AM

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Marketing Communications Specialist
  • 80Twenty
  • Our world famous grocery client is seeking a Marketing Communications Specialist to be responsible for developing, desig...
  • 6/10/2024 12:00:00 AM

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Marketing Communications Specialist
  • Myers Industries
  • Milford, OH
  • Our One Myers team is made up of some of the most revered brands in the industry, including: Myers Tire Supply, Patch Ru...
  • 6/10/2024 12:00:00 AM

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Marketing & Communications Specialist
  • THREE RIVERS SOIL AND WATER CONSERVATION DISTRICT
  • Tappahannock, VA
  • The Three Rivers Soil & Water Conservation District has an opening for a full-time Marketing & Communications Specialist...
  • 6/9/2024 12:00:00 AM

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Marketing Communications Specialist
  • Southern States, LLC
  • Hampton, GA
  • Job Summary: The Marketing Communications Specialist will provide support in the execution of communications strategies ...
  • 6/9/2024 12:00:00 AM

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Marketing Communications Specialist
  • Solotech Inc.
  • Miami, FL
  • ?: Solotech is not accepting Agency/Recruiter submissions. Why Solotech? To take your career to the next level! As a glo...
  • 6/9/2024 12:00:00 AM

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Marketing & Communications Specialist
  • Noble Direct, Inc
  • Hayward, CA
  • For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out...
  • 6/8/2024 12:00:00 AM

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Marketing Communications Specialist
  • i-PRO Americas Inc.
  • Why Work for i-PRO i-PRO became independent from Panasonic in October 2019. We strive to capture moments of underlying t...
  • 6/7/2024 12:00:00 AM

Connecticut is bordered on the south by Long Island Sound, on the west by New York, on the north by Massachusetts, and on the east by Rhode Island. The state capital and fourth largest city is Hartford, and other major cities and towns (by population) include Bridgeport, New Haven, Stamford, Waterbury, Norwalk, Danbury, New Britain, Greenwich, and Bristol. Connecticut is slightly larger than the country of Montenegro. There are 169 incorporated towns in Connecticut.The highest peak in Connecticut is Bear Mountain in Salisbury in the northwest corner of the state. The highest point is just east...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communications Specialist jobs
$73,143 to $95,288

Marketing Communications Specialist in High Point, NC
Marketing communications specialists create all the marketing materials that are distributed to customers, including newsletters, emails, and brochures.
January 21, 2020
Marketing Communications Specialist in Lansing, MI
Wow us with added experience in digital marketing, analytics and reporting, PowerPoint mastery, video and photography or graphical design skills.
February 11, 2020
Marketing Communications Specialist in Boulder, CO
You will be creating content for email newsletters, digital and print marketing campaigns, and website copy.
December 04, 2019