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Marketing Analyst jobs in the United States

Recently Added Marketing Analyst jobs

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 7 Days Ago
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Analyst
  • Magna Marketing
  • New York, NY FULL_TIME
  • Job Title: Analyst (Remote, US-based) Company: Magna Marketing About Us: Founded in 2017, Magna Marketing is a Digital Transformation consultancy specializing in implementations, advisory, and managed...
  • 12 Days Ago
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Marketing Research Analyst - - Remote | WFH
  • Get It Recruit - Marketing
  • Boca Raton, FL FULL_TIME
  • Company OverviewEstablished in 1874, we have dedicated ourselves to saving lives. As the leading smart home security provider in the U.S., we empower families, businesses, and larger commercial entiti...
  • Just Posted
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IT Analyst
  • IT Analyst
  • Little Rock, AR FULL_TIME
  • At CalArk, we respect what you have to offer. Our industry-leading wages and benefits ensure you always feel appreciated for what you individually bring to our team. Your talent has a home with us.
  • 3 Days Ago
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Private Asset Analyst Intern
  • LP Analyst
  • Dallas, TX INTERN
  • Company OverviewLP Analyst is a leading independent private asset cloud-based analytics and consulting solutions firm that works closely with many of the industry’s most prominent institutional invest...
  • Just Posted
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Private Equity Analyst
  • LP Analyst
  • Dallas, TX FULL_TIME
  • Company OverviewLP Analyst is a leading independent private asset cloud-based analytics and consulting solutions firm that works closely with many of the industry’s most prominent institutional invest...
  • 1 Month Ago
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Marketing Analyst jobs at Popular Companies

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E-Commerce Marketing Associate (Analytical) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Columbus, OH
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 5/29/2024 12:00:00 AM
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Merchandise Planner, Victoria's Secret International
  • Victorias Secret & Co.
  • Reynoldsburg, OH
  • Merchandise Planner, Victoria's Secret International Victorias Secret Careers 02REU 2021-08-10T12:30:06+00:00 02REU **Me...
  • 5/29/2024 12:00:00 AM
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Senior Email Marketing Manager
  • Launch Potato
  • Columbus, OH
  • WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and C...
  • 5/29/2024 12:00:00 AM
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Marketing Manager
  • Wiley's Finest®
  • New Albany, OH
  • Marketing Manager We are looking for a results-driven Marketing Manager with CPG experience to oversee our consumer mark...
  • 5/26/2024 12:00:00 AM
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Digital Marketing Manager
  • American Signature Inc.
  • Columbus, OH
  • American Signature, Inc., a leading retailer in the furniture industry, is seeking a dynamic Digital Marketing Manager t...
  • 5/26/2024 12:00:00 AM
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E-Commerce Marketing Associate (Creative) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Columbus, OH
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 5/25/2024 12:00:00 AM
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Marketing Management
  • Response Inc.
  • Dublin, OH
  • For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out...
  • 5/25/2024 12:00:00 AM
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Community Manager - The Chelsea
  • IRT Living
  • Columbus, OH
  • With a multitude of Multi-Family Property Management companies to choose from, what are you most interested in?Is it the...
  • 5/25/2024 12:00:00 AM
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Income Estimation for Marketing Analyst jobs
$52,419 to $70,463