Healthcare Service Line Director jobs in Iowa

Our client, a midsized hospital located in Iowa, about 1 ½ hours from Des Moines, has a need for a Director of Marketing and Communications to join their team. They STRONGLY prefer healthcare experience.

To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

• Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
• Support online reputation management program.
• Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
• Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
• Manage annual department budget in partnership with corporate marketing team.
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
• Regular and reliable attendance.

Additional Information:

• Position primarily serves both internal and external customers.
• Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field)

Experience: Minimum 5 years of related experience. Hospital experience is STRONGLY Preferred.

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Nearby Cities:

Des Moines, IA (90)

Cedar Rapids, IA (103)

Davenport, IA (133)

Peoria, IL (176)