Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Title: Digital Marketing Manager
Department: Marketing
Reports To: Vice President of Marketing
FLSA status: Exempt/Salary
Position can be remote and/or on site.
Responsible for devising, implementing, and managing online marketing efforts and campaigns using various platforms, but primarily through HubSpot. Makes sure content is up to date and measures success of website and social media pages via Google analytics and HubSpot. Creates lead generation programs and measures success via company marketing automation platform. Takes leadership role supporting and maintaining marketing automation and consistently monitors and updates processes to tie campaigns back to sales. This function is also responsible for training sales and marketing personnel in how to use marketing automation. This role will also work to develop content, prepare scripts as well as shoot and edit videos for online distribution. Social media platforms will be maintained and monitored and training of SOR staff will be conducted in this position.
REASONABLE ACCOMOMDATIONS STATEMENT
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
ESSENTIAL FUNCTIONS STATEMENT
POSITION QUALIFICATIONS
Competency Statements
Physical Demands Lift/Carry Push/Pull
C Stand F 10 lbs or less F 12 lbs or less
C Walk F 11-20 lbs N 13-25 lbs
C Handling / Fingering F 21-50 lbs N 26-50 lbs
C Reach outward
O Reach above shoulder
O Climb
O Crawl
O Squat or kneel
O Bend
Other Physical Requirements
Ability to wear Personal Protective Equipment (PPE)
O Respirator
O Ear protection
O Safety glasses
O Steel-toed safety shoes/boots
O Other – FACE SHIELD
N (Not Applicable) Activity is not applicable to this occupation.
O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5 hrs/day)
F (Frequently) Position requires this activity from 33% of the time (2.5 – 5.5 hrs/day)
C (Constantly) Position requires this activity more than 66% of the time (5.5 hrs/day)
REQUIRED TRAINING
All required training is determined by the department supervisor and/or manager. Procedures critical to this position can be identified as such on the Department Training Matrixes which are located in the Human Resources Department.
COMPANY STATEMENT
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee’s ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors/managers as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.