Digital Marketing Director jobs in Virginia
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
Director of Digital Marketing - - Remote | WFH
- Get It Recruit - Marketing
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Vienna, VA
FULL_TIME
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Director of Digital Marketing - K12 Individual
Company Introduction
Our organization is a leading provider of educational travel and experiential learning opportunities globally. Established in 1967 with a mission to offer enriching travel experiences to students, we've since expanded our offerings to encompass a diverse range of programs spanning over 100 countries. Our programs, including educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports, aim to broaden students' horizons beyond the classroom, fostering personal growth and global awareness.
Job Description
Our K12 Individual business division is seeking a dynamic and visionary Director of Digital Marketing to spearhead our digital growth initiatives. As part of our Direct-to-Consumer team, you'll play a pivotal role in crafting and executing digital marketing strategies across various channels to drive engagement, conversion, and ROI.
Reporting to the Senior Vice President of Marketing, you'll collaborate closely with Product Marketing and Sales teams to oversee the creation, optimization, and analysis of content and campaigns across our website, microsites, social media platforms, email marketing, SEO, SEM, and other digital channels. Leading a team of talented marketers and partnering with external agencies, you'll drive innovative approaches to expand our reach, enhance user experience, and achieve business objectives.
Responsibilities
Collaborate with Product Marketing and Sales to devise comprehensive digital marketing strategies aligned with business objectives.
Develop and execute strategic plans to enhance our online presence, drive audience growth, and guide prospects through the buyer's journey.
Implement SEO and content marketing strategies to improve search engine visibility and attract target audiences.
Optimize website performance through user testing and conversion rate optimization (CRO) initiatives.
Oversee digital advertising campaigns in partnership with external agencies to boost brand awareness and generate qualified leads.
Establish KPIs and metrics to measure campaign performance and provide regular reporting to stakeholders.
Conduct market research to identify industry trends and competitive insights, informing strategic decision-making.
Ensure quality and consistency of digital content across various platforms, including websites, social media, and advertisements.
Stay abreast of emerging trends and technologies in digital marketing, recommending innovative approaches to drive business growth.
Foster a culture of continuous improvement and mentorship within the digital marketing team.
Minimum Qualifications
Bachelor's degree in Marketing, Business, Advertising, or a related field; MBA preferred.
10 years of experience in Digital Marketing, preferably in B2C or ecommerce industries.
Proficiency in marketing tools such as Google Ads, LinkedIn Ads, Moz, SEMrush, Google Analytics, etc.
Experience with web analytics platforms and Content Management Systems (CMS) such as WordPress, Sitecore, and HubSpot.
Strong communication, organizational, and team management skills.
Analytical mindset with a focus on data-driven decision-making.
Ability to adapt to evolving consumer trends and technological advancements.
Preferred Qualifications
Previous experience in B2C or ecommerce industries.
Advanced knowledge of digital marketing tools and platforms.
Location: Vienna, VA
Work Perks
Supportive and collaborative work environment.
Comprehensive benefits package including medical, dental, and vision coverage, as well as life insurance and retirement savings options.
Generous paid time off and flexible scheduling opportunities.
Professional development and tuition reimbursement programs.
Travel discounts and opportunities.
Commitment to diversity, equity, and inclusion initiatives.
Equal Opportunity Employer
We are dedicated to building a diverse workforce and fostering an inclusive workplace culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, or veteran status.
Employment Type: Full-Time - 8 Days Ago
Digital marketing specialists
- MZ Digital Marketing
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Arlington, VA
FULL_TIME
- We are currently looking for three digital marketing specialists, a social media specialist and a marketing assistant to join our team! You will be responsible for gathering and analyzing key market i...
- Just Posted
Director of Sales, Digital Marketing
- Reuters News Agency
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Mc Lean, VA
FULL_TIME
- Job DescriptionDirector of Sales, FindLaw - NTOThe Director, Sales builds strategy and leads a team of sales managers to achieve overall sales and revenue growth goals. Success is achieved through dri...
- 3 Days Ago
Director of Integrated Marketing + Digital
- Crescent Hotels & Resorts
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Fairfax, VA
FULL_TIME
- We are seeking someone passionate about hotel marketing who can see opportunities everywhere. This person can focus on driving revenues and innovation and adapt and modify their plans as market condit...
- 2 Months Ago
Director of Digital Marketing
- WorldStrides
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Vienna, VA
FULL_TIME
- Director of Digital Marketing- K12 Individual Company IntroductionWorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle s...
- 16 Days Ago
Event Marketing Specialist
- Radiant Digital
-
Vienna, VA
CONTRACTOR
- Job Title : Event Marketing SpecialistLocation : Vienna VA USA Description:Responsibilities:Work directly and collaboratively in planning and executing events ranging in size from small intimate dinne...
- 12 Days Ago
Digital Marketing Director jobs at Popular Companies
Digital Marketing Director
- Robert Half
-
- The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work ...
- 6/2/2024 12:00:00 AM
Digital Marketing Director
- Home Care Powered by AUAF
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Lincolnwood, IL
- About Our Company Home Care Powered by AUAF is a fast growing, non-profit organization providing non-medical, in-home se...
- 6/2/2024 12:00:00 AM
Digital Marketing Director
- Brandner Communications
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Federal Way, WA
- Summary: Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the ...
- 6/2/2024 12:00:00 AM
Digital Marketing Director
- Auxis
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Plantation, FL
- Position Summary: The Marketing Manager will be responsible for defining and executing the marketing and lead generation...
- 6/2/2024 12:00:00 AM
Digital Marketing Director
- Caterpillar, Inc.
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Cary, NC
- **Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpi...
- 6/1/2024 12:00:00 AM
Digital Marketing Director
- Insight Global
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Oklahoma City, OK
- Insight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Okla...
- 5/31/2024 12:00:00 AM
Digital Marketing Director
- Caterpillar
-
Irving, TX
- Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're...
- 5/31/2024 12:00:00 AM
Digital Marketing Director
- Blinds To Go
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Paramus, NJ
- Digital Marketing Manager Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume...
- 5/29/2024 12:00:00 AM
About Virginia
Virginia (/vərˈdʒɪniə/ (listen)), officially the Commonwealth of Virginia, is a state in the Southeastern and Mid-Atlantic regions of the United States located between the Atlantic Coast and the Appalachian Mountains. Virginia is nicknamed the "Old Dominion" due to its status as the first English colonial possession established in mainland North America and "Mother of Presidents" because eight U.S. presidents were born there, more than any other state. The geography and climate of the Commonwealth are shaped by the Blue Ridge Mountains and the Chesapeake Bay, which provide habitat for much of ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$187,548 to $257,082
Most Popular Cities in Virginia for Digital Marketing Director Jobs
What does a Digital Marketing Director do?
Digital Marketing Director in Asheville, NC
The more we know about our users, what they like or dislike, and ultimately their behaviors, the more we can optimize our digital marketing assets and improve acquisition costs.
January 15, 2020
Digital Marketing Director in Minneapolis, MN
The Digital Marketing Director holds ultimate responsibility for planning, development, implementation and analysis of internal and client marketing campaigns.
January 23, 2020
Digital Marketing Director in Mobile, AL
In addition to that, you must be passionate about digital marketing and must also have extensive marketing experience.
February 18, 2020