Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Position Impact:
Coordinate product, marketing, and promotional product information into digital product content on key retailer websites. Support the eCommerce & Omnichannel sales initiatives of a leading manufacturer and distributor of kitchen and home appliances.
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Disclaimer:
The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.