Digital Marketing Analyst jobs in Connecticut
Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Analyst jobs
Digital Marketing Analyst
- Yale New Haven Health
-
New Haven, CT
FULL_TIME
-
Overview To be part of our organization, every employee should understand and share in the YNHHS Vision, support our Mission, and live our Values. These values-integrity, patient-centered, respect, accountability, and compassion - must guide what we do, as individuals and professionals, every day. SUMMARY Focused on driving digital marketing strategy and enhancing engagement across Yale New Haven Healths digital properties. The position is responsible for analyzing and understanding the effectiveness of digital marketing campaigns and efforts including paid (display, search, social), owned (website, email, social), and earned (influencers and partnerships). The Digital Marketing Analyst will also be responsible for collecting, analyzing and interpreting marketing data to inform strategic business objectives and improve overall campaign performance. In addition to understanding online customer behavior and turning performance insights into digital journeys, the Digital Marketing Analyst will maintain data compliance in line with healthcare regulations. EEO/AA/Disability/Veteran. Responsibilities
- Develop and execute digital marketing strategies across various channels, including website, search, social, mobile, text and email. Provide insights into the effectiveness of each channel and offer recommendations.
- Implement A/B testing and other optimization techniques to enhance campaign performance. Evaluate campaign success against established KPIs.
- Create user journeys and marketing funnels, identifying pain points and areas for improvement to enhance conversion rates.
- Evaluate emerging technologies and digital platforms. Identify opportunities for Yale New Haven Health to stay ahead in the digital marketing landscape.
- Implement successful lead nurturing programs and triggered email campaigns to engage and convert prospects into customers. Leverage personalization strategies to enhance customer experience.
- Regular analysis of digital marketing activities, including website traffic, social media engagement, and email marketing metrics. Translate data into actionable insights to enhance marketing.
- Analyze traffic patterns to gain insights into user behavior. Use data to make recommendations to improve navigation, content placement, and overall user experience.
- Generate regular and ad-hoc reports to communicate KPIs and campaign effectiveness to stakeholders. Develop dashboards for easy visualization of data trends.
- Ensure accurate implementation of tracking pixels, tags and other analytics tools across digital platforms. Monitor and troubleshoot traking issues to maintain data integrity.
- Ensure adherence to healthcare regulations and data protection requirements, including third-party cookies, pixels, and other data collection methods. Qualifications EDUCATION Bachelor's degree in marketing, analytics, business or related field. Masters degree preferred. EXPERIENCE Minimum of 5 years of experience in digital marketing and analytics or similar role. Demonstrated experience in utilizing digital channels (web, search, social, mobile, text, email) to drive action. Prior success with lead nurturing programs, triggered emails, search, and personalization. Experience using digital and site analytic tools to generate marketing recommendations and optimizations. SPECIAL SKILLS
- Proficiency in analytics and tag management systems and tools such as Google Analytics / GA4, Google Tag Manager, Adobe Analytics / Experience, Salesforce Marketing Cloud / Tableau or similar platforms.
- Familiarity with healthcare or other highly regulated industries and compliance requirements.
- Proficiency in database management concepts and best practices, including experience with utilizing and managing large databases. Knowledge of technologies such as SQL, Excel, AMPscript, HTML/CSS.
- Demonstrated experience in utilizing digital channels (SEO, SEM, digital display, social media and email marketing) to drive action. Prior success with lead nurturing programs, triggered emails, media buying, search, and personalization.
- Strong understanding of targeting and segmentation strategies. ACCOUNTABILITY In personal and job-related decisions and actions, consistently demonstrates the values of integrity (doing the right thing), patient-centered (putting patients and families first), respect (valuing all people and embracing all differences), accountability (being responsible and taking action), and compassion (being empathetic). YNHHS Requisition ID 102618
- 7 Days Ago
Digital Marketing Analyst
- Humana
-
Bridgeport, CT
FULL_TIME
- Become a part of our caring community and help us put health first Humana's Marketing organization is seeking a Digital Marketing Analytics Professional 2 to join the team working remote anywhere in t...
- 18 Days Ago
Senior Marketing Analyst
- Avid Marketing Group
-
Rocky Hill, CT
FULL_TIME
- Position OverviewAvid Marketing Group is seeking a Senior Marketing Analyst with experience transforming raw data into actionable insights. Using primary tools Excel and PowerPoint, you will gather da...
- 7 Days Ago
MARKETING / SALES / ADVERTISING INTERN
- General Digital Corporation
-
South Windsor, CT
INTERN
- Company DescriptionGeneral Digital remains a proud entrepreneurial company with deeply rooted traditions of quality and service. We have evolved into the industry’s leader in innovative flat screen LC...
- 2 Days Ago
Investment Analyst
- Digital Currency Group
-
Stamford, CT
FULL_TIME
- What is this role? We are seeking an Analyst to join our investments team. This role reports to the VP of Strategy focused on decentralized artificial intelligence (“AI”) on our incubation team. The r...
- 1 Day Ago
A.I. Analyst
- Digital Currency Group
-
Stamford, CT
FULL_TIME
- What is this role? We are seeking an Analyst with interest and experience in Artificial Intelligence (A.I.) to join our investments team. This role reports to the VP of Strategy and involves supportin...
- 13 Days Ago
Digital Marketing Analyst jobs at Popular Companies
Digital Marketing Analyst
- Blue Signal Search
-
Indianapolis, IN
- Digital Marketing Analyst Our client is a well-established Internet Service Provider (ISP) company offering a range of c...
- 6/11/2024 12:00:00 AM
Digital Marketing Analyst
- ektello
-
Detroit, MI
- Job description We are looking for an ambitious and motivated Digital Marketing Analyst II - AdTech Programmatic This ro...
- 6/10/2024 12:00:00 AM
Digital Marketing Analyst
- Flexjet
-
Cleveland, OH
- Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate ...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- PHC Corporation of North America
-
Wood Dale, IL
- PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainabl...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- Daikin
-
Denver, CO
- May include: •Develop, copy, manage development and results of social media content through various social media platfor...
- 6/8/2024 12:00:00 AM
Digital Marketing Analyst - AI Startup
- CustomGPT.ai
-
Needham, MA
- As a Digital Marketing Analyst specializing in performance and growth marketing, you will play a pivotal role in analyzi...
- 6/8/2024 12:00:00 AM
Interactive Digital Marketing Analyst
- US Digital Partners
-
Cincinnati, OH
- You’ll work with our performance marketing team to create paid digital ad campaigns in Google Ads, Meta, Microsoft Ads a...
- 6/7/2024 12:00:00 AM
Senior Digital Marketing Analyst (Hybrid)
- Ace Hardware Corporation
-
Oak Brook, IL
- About This Role The Senior Digital Marketing Analyst position is responsible for providing analytical support and strate...
- 6/5/2024 12:00:00 AM
About Connecticut
Connecticut is bordered on the south by Long Island Sound, on the west by New York, on the north by Massachusetts, and on the east by Rhode Island. The state capital and fourth largest city is Hartford, and other major cities and towns (by population) include Bridgeport, New Haven, Stamford, Waterbury, Norwalk, Danbury, New Britain, Greenwich, and Bristol. Connecticut is slightly larger than the country of Montenegro. There are 169 incorporated towns in Connecticut.The highest peak in Connecticut is Bear Mountain in Salisbury in the northwest corner of the state. The highest point is just east...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$62,045 to $80,084
Most Popular Cities in Connecticut for Digital Marketing Analyst Jobs
What does a Digital Marketing Analyst do?
Digital Marketing Analyst in Richmond, VA
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February 11, 2020
Digital Marketing Analyst in Portland, OR
The goals are to develop and maintain effective digital marketing campaigns for your clients, and based on the performance data, continually optimize through ad units and bidding strategy.
February 15, 2020
Digital Marketing Analyst in Gary, IN
A Digital Marketing Analyst Saves You Time and Money.
December 06, 2019