Database Marketing Analyst jobs in Colorado

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:

The Sr. Analyst, CRM Campaigns is responsible for managing, defining and creating collections of data related to guests or prospects of Vail Resorts, and delivering refined versions of this data as lists to be used for marketing initiatives across the organization. This includes managing multiple projects simultaneously to compile campaign lists, drive segmentation methodology, develop campaign list automation, perform ad hoc analysis & manage the VR customer database for all email, direct, & outbound marketing initiatives. The Sr. Analyst will utilize their knowledge and expertise to develop and improve processes, implement best practices for data handling and cleansing, advise IT partners on marketing data staging and delivery and mentor other members of the campaign management and CRM teams in these best practices.

Essential Job Responsibilities:

• Manage the creation and delivery of marketing data files to CRM and other marketing partners, translating their needs into concrete data strategy and execution, from planning and brainstorming to building logic statements and programming, and finally, executing, outputting, testing and delivering refined data files, under strict deadlines.
• Manage, evaluate, refine and automate the processes used to deliver segmented and targeted data to marketing team end-users in the most efficient, accurate and cost-effective method possible.
• Manage relationships with internal marketing partners, serving as a key partner and resource for campaign optimization, personalization and targeting, from an extensive knowledge of Vail’s complex data ecosystem.
• Work closely with IT BI teams to Identify opportunities and/or data elements that will enhance the Vail Resorts enterprise data warehouse, and help to manage the integration and integrity of these data elements.
• Create solutions that automate processes and increase our ability to dynamically personalize customer and prospect communications, for greater efficiency and accuracy.
• Work very closely with the email marketing team on campaign strategy, optimization and test/control best practices.
• Develop database marketing campaign segmentation schemes based on customer type, transactional history, behavior and demographics that align with the overall CRM customer life cycle strategies. 
• Perform ad hoc campaign analysis and database querying as needed. 
• Other duties as assigned.

Job Requirements:

• Bachelor's degree in Business, Marketing, Communications or a related degree
• 2 years experience in database management, campaign management, direct and/or email marketing
• Alteryx (highly preferred), Microsoft Office (including Excel), Microsoft SQL Language/Server, Relational Databases.

Other Requirements: 

• Strong experience working with marketing databases/data management tools.
• Preference given to those with Alteryx Experience
• Strong understanding of B2C Direct Marketing strategy & tactics, preferably in e-mail marketing for a travel, hospitality or ski company
• Strong experience using Data Management software to compile customer lists
• Experience utilizing pre-built models for customer profiling, segmentation, and valuation
• Experience working with email marketing tools – Exact Target experience a plus
• Track record of partnering with other marketers to build data-driven multi-channel campaigns resulting in solid business results is necessary
• Holds a philosophy that all campaigns carry an ability to learn; constantly thinks of testing to become better.
• Has demonstrated experience contributing on email and direct mail campaigns, including campaign automation.
• Experience working at both a corporate and retail/resort location preferred.
• Ability to interact with management.
• Ability to articulate and champion email marketing best practices
• Ability to work independently with minimal guidance
• Has led campaigns that cover multiple time periods and multiple locations
• Excellent project management skills
• Understands customer profitability and managing customer incentives to increase profit margins.
• Understands the principles of relational database and data hygiene
• Strong grasp of marketing fundamentals and aptitude to teach others
• Understanding of how to integrate marketing into an operations environment
• Demonstrated experience working in an analytics/data-driven role(s),

• collaborating with analytics, brand, traditional marketing, on-line marketing,

  digital and interactive marketing teams to drive marketing effectiveness across an enterprise.

• Management of cross-functional relationships, especially with IT

Preferred Skills:

• Alteryx experience
• Tableau experience
• Python experience
• Experience with a Marketing Automation Platform
• Experience working with web analytics tools- Adobe Analytics (Omniture)
• Ability to both develop and deliver presentations
• Ability to read and interpret financial and analytical reports
• Managed external vendor relationships

Frequent External Contacts:

• Data Management Service Provider, Email Service Provider, Data Service Provider

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

VRMRKT

Requisition ID 146288