Copywriter jobs in Connecticut

Copywriter

Creative Department

Full-Time (Hybrid)

Norwalk, CT, USA

OVERVIEW

If you love words and wine, here’s an exciting career opportunity. We are looking for a highly motivated and talented Copywriter with SEO experience to join our growing creative team. The ideal candidate will have a deep understanding of best practices, excellent writing skills and a passion for food and wine. You will work alongside our team of Copywriters and Designers to produce compelling, search engine optimized content for our existing customers and potential new customers.

Key tasks include:

• Originating copy to market our wines and collections to customers digitally (e.g. email, social, website, banner ads), via printed mailings (e.g. catalogs, self-mailers) and through advertisements in major publications
• Developing and implementing SEO content to improve search engine rankings and increase website visibility
• Working with Acquisition team on pitching of new partners

The core brands you will support in your role are Laithwaites and WSJ Wine. The company also manages direct-to-consumer (DTC) wine programs for a growing list of other major brands, including Omaha Steaks, the New York Jets, National Geographic, NPR and Turner Classic Movies. This role can be expected to be engaged in any of the additional national brands managed by the company.

PRIMARY RESPONSIBILITIES

• Produce persuasive, well-crafted copy to market our products across a variety of channels, including web, email, social, blog and print—showcasing our wines & producers and communicating their unique qualities
• Write captivating and SEO-friendly content for our core websites, ensuring consistency in brand voice and messaging
• Collaborate within the Creative team and other departments cross-functionally to brainstorm and develop creative concepts
• Attend and participate in meetings with Marketing and Wine teams
• Proofread and edit team members’ copy to ensure accuracy, clarity and adherence to brand guidelines
• Stay up to date on emerging trends in SEO strategies & optimization, marketing, copywriting techniques and wine industry developments to continuously improve content effectiveness.

EDUCATION/EXPERIENCE

• High School Diploma required
• Higher Education with experience in Marketing, Communications, English or related field is a plus
• Ideally, 3-5 years of workplace experience in a creative or marketing team

QUALIFICATIONS

• Must be comfortable working in a fast-paced environment, across multiple brands, providing high-quality copy to tight deadlines
• Proven experience as an SEO Copywriter, Content Writer or a similar role
• Solid grasp of SEO principles and content optimization techniques
• Excellent writing, editing and proofreading skills with a keen eye for detail
• Strong communication & organization skills
• Command of the English language with a fluid ability to write compelling copy in different voices & channels
• Strong understanding of branding and marketing with the agility to manage multiple brands/projects simultaneously
• Creative mindset with the ability to problem solve
• Passion for wine & food and a basic understanding of wine terminology and industry trends (wine/drinks knowledge or education is preferred but not required)
• Proficiency with Mac OS and the Adobe suite of programs
• Portfolio or samples of your writing are highly recommended

PHYSICAL REQUIREMENTS

• Ability to work in-person 2-3 days per week in our Norwalk, CT office
• Ability to sit at a desk and work on a computer for extended periods
• Comfortable with prolonged period of concentration and mental focus
• Proficiency in using standard office equipment, including computers, keyboards and telephones

OUR COMPANY

Direct Wines, Inc. is a dynamic, innovative, wine-loving company that helps consumers across the U.S. discover exciting wines that are perfectly suited to their tastes—all with the convenience of home delivery. We are proud to provide a highly personalized wine service in partnership with licensed retailers Laithwaites and The Wall Street Journal and most recently Omaha Steaks—and we are passionate about consumer satisfaction.

As the leading Third-Party Provider in the alcohol beverage industry, Direct Wines, Inc. provides professional services to licensed wine retailers across the US. These include access to national brands, marketing planning, and execution, logistics support for distribution management and customer service. We offer scalability and economies that individual, state-licensed retailers would struggle to deliver on their own. It is also the role of Direct Wines Inc. to ensure compliance in the highly regulated alcohol beverage industry.

As of 2023, Direct Wines, Inc. is a Great Place to Work Certified company. Receiving this certification represents that as an employer, we create an outstanding employee experience. We collected our employees’ feedback by conducting an anonymous survey. This certification is globally recognized and research-backed verification of great employee experience.

BENEFITS

Full time employees receive a competitive benefit package including:

• Medical, Dental and Vision benefits with employer cost-share
• Company paid Short-and Long-term Disability and Employee Life Insurance
• 401(K) contribution plan options with employer match
• Paid time off (Vacation, Sick, Birthday, Company Paid Holidays)
• Summer Friday Program
• Generous employee wine discount
• Company-paid WSET certification

Direct Wines is an equal opportunity employer committed to recognizing and expanding diversity in our work and our outreach to vendors and consumers. We prohibit discrimination against any applicant, employee or business partner based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service-member status or any other status protected by federal, state or local law.