Category Manager develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Being a Category Manager works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. Provides effective promotional materials. Additionally, Category Manager may develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree of marketing. Typically reports to a head of a unit/department. The Category Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Category Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
Description
Coca-Cola, with its many brands, has been recognized and enjoyed by people around the world for over a century. Founded in 1956, Coca-Cola Bottling Company High Country is a family owned, regional Bottler serving portions of Colorado, Minnesota, Montana, North Dakota, South Dakota, Utah, and Wyoming.
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What will you do as a Director of Category & Channel Strategy?
As part of the Corporate Commercial Leadership Team, the Director of Category and Channel Strategy is responsible for developing strategies and plans to create winning outcomes for the customer and Coca-Cola High Country through category and channel planning and analysis. This position works with PRGM, Key Accounts, and the rest of the Corporate Commercial Team, as well as the Division Managers, to determine gross profit opportunities and establish best practices, standards and the look of success pictures for execution within the company’s markets.
ESSENTIAL DUTIES AND RESPONSIBILITIES
JOB KNOWLEDGE, SKILLS AND ABILITIES
Requirements
EDUCATION & EXPERIENCE
PHYSICAL DEMANDS
PERSONAL PROTECTIVE EQUIPMENT
WORK ENVIRONMENT
This job description lists the major duties and requirements of the job and is not all-inclusive. Incumbent(s) may be expected to perform job-related duties other than those contained in this document and may be required to have specific job-related knowledge and skills.
Coca-Cola Bottling Company High country is an Equal Opportunity/Affirmative Action Employer, requires pre-employment drug testing for all applicable positions and adheres to an Alcohol and Drug-Free Workplace.