Category Management Analyst provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Being a Category Management Analyst conducts market specific assessments of competitors, vendors, and customers to support decisions and influence management. Requires a bachelor's degree. Additionally, Category Management Analyst typically reports to a supervisor or manager. The Category Management Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Category Management Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Job Summary:
Serves as data gathering and analysis lead in procurement/product development. Assists Senior Category Manager with the information needed on a regular and semi-regular basis to support the formation of category strategies. Additionally, supports product development team with content development, creative asset management, and product audits.
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