Job Description
At Bryan University we believe in challenging the boundaries of traditional education and in liberating the innate greatness in people. We know that online learning is the best option for students looking to transform their lives. We offer career-focused degree programs that empower Bryan University graduates with the knowledge and practical skills that lead directly to professional careers.
Visit https://bryanuniversity.edu/about/careers/ to learn more about what makes us stand apart.
This is a remote, work-from-home position. We will consider applicants that reside in the following states:
Alabama, Arizona, California, Florida, Georgia, Idaho, Indiana, Maryland, Missouri, Montana, Nevada, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Texas, South Carolina and Utah.
Pay: $90,000-$125,000 annually DOE
Bryan University has been recognized as one of the Top Companies to Work for in Arizona for the past 7 years in a row! We offer a robust benefits package that includes:
- *Medical
- *Dental
- *Vision
- HSA
- Telemedicine
- An Award-Winning Wellness Program
- Tuition Assistant Program
- Short- and Long-Term Disability Options
- Life Insurance
- Employee Assistance Program
- 401K with Company Match
- Generous Paid Time Off
- Volunteer Paid Time Off
- 11 Paid Holidays
- An Empowering Company Culture
- Computer Equipment Provided
- Work from Home
(* includes domestic partner coverage)
Position Summary of the Director of Admissions: Process Improvement & Salesforce Optimization:
The Director of Admissions: Process Improvement & Salesforce Optimization at Bryan University plays a critical role in optimizing the effectiveness of student recruitment by focusing on improving student onboarding, technology optimization and user experience. Reporting directly to the VP of Admissions, the Director of Admissions: Process Improvement and Salesforce Optimization works closely with the admissions team, internal and external call centers, information technology and salesforce administration to drive people, process and system strategies that directly impact the customer and employee experience. The role involves the oversight of the Call Center and tight collaboration with Training, Operations and new student recruitment. This individual is responsible for shaping process and salesforce strategies and measuring success metrics to drive growth for the university. The ideal candidate possesses exceptional leadership skills, a strong understanding of process, systems and people optimization strategies, and a results-driven mindset focused on achieving and exceeding established new student targets. This position offers an exciting opportunity to make a meaningful impact on the accessibility and affordability of higher education.
Responsibilities of the Director of Admissions: Process Improvement & Salesforce Optimization:
Process Improvement Focus Areas
- Collaborate with cross-functional teams to formulate and execute outbound service/sales strategies that align with organizational goals while continuously analyzing, refining, and overseeing outbound efforts to enhance conversion rates throughout the customer journey, including planning, execution, and optimization of outbound campaigns for maximum conversion rates.
- Drive efforts to enhance conversion rates across various stages of the enrollment funnel.
- Ensure all conversion efforts adhere to Dept of Ed regulations, accreditation standards, and internal compliance policies.
- Responsible for identifying, designing, implementing, and measuring process improvements across various departments.
- Identify and analyze processes within various departments to determine areas for improvement
- Lead cross-functional teams in process improvement initiatives, providing guidance and support to team members.
- Monitor and evaluate the effectiveness of new processes, making adjustments as necessary
- Stay current with industry trends and best practices in process optimization.
- Proactively identify and address any potential roadblocks or challenges in the process improvement process.
- Perform regular observations of key business processes with end-users to identify opportunities for improvement.
People Improvement Focus Areas
- Lead outbound service/sales and conversion strategies in collaboration with the admissions and call center team.
- Foster and maintain a student-centric approach throughout the conversion process, prioritizing a positive customer experience and establishing long-lasting relationships.
- Collaborate with department leaders to identify and prioritize process improvement projects.
- Train and mentor team members on process improvement methodologies and techniques.
- Act as a liaison between departments to ensure alignment and consistency in process improvement efforts.
- Develop and maintain relationships with external partners to identify opportunities for process optimization through technology, process or people.
Technology Improvement Focus Areas
- Generate regular reports and represent findings to leadership, highlighting successes and areas for improvement. Utilize data and analytics to gain insights into student behavior, identify conversion bottlenecks, and recommend actionable improvements.
- Utilize data and analytics to track and measure the success of process improvement efforts.
- Identify areas for process improvement and workflow optimization within Salesforce. Collaborate with business stakeholders to understand their needs, streamline processes, and implement best practices. Automate manual tasks and develop efficient workflows to increase productivity and user satisfaction.
- Reporting and Analytics: Design and create reports, dashboards, and analytics within Salesforce to provide actionable insights to sales, marketing, and customer service teams. Develop key performance indicators (KPIs) and metrics to track and measure the effectiveness of sales processes, marketing campaigns, and customer service operations.
- Stakeholder Management: Collaborate with cross-functional teams, including sales, marketing, customer service, and IT, to understand their needs, gather requirements, and ensure Salesforce meets their business objectives. Act as a liaison between business stakeholders and IT teams, facilitating effective communication and alignment.
- The first phase of this role will be leading the integration of our major SFDC instances alongside consulting expertise.
- Lead the in-depth scoping of our Salesforce consolidation project to ensure company requirements are fully captured, including process and feature carry-overs, additions and exclusions.
- Meet directly with business stakeholders, IT and technical consultants throughout the project to ensure the new Salesforce org is being designed to meet company needs.
- Ensure the UX within the new Salesforce org is optimized to increase user efficiency.
- Work closely with IT Enterprise Apps and Revenue Enablement to ensure a thorough QA of the build. Provide responsive and actionable feedback on changes / corrections / misses.
- Work with Revenue Enablement to develop and deliver a launch plan for training users of the new org.
- Identify areas for increased efficiencies as part of the project and measure the before / after impact of key metrics related to those processes.
- Other duties as assigned.
Requirements of the Director of Admissions: Process Improvement & Salesforce Optimization:
- Bachelor's degree in business, computer science, or a related field (or equivalent experience).
- Solid experience in Salesforce administration and configuration.
- In-depth knowledge of Salesforce functionality, features, and best practices.
- Strong understanding of admissions or sales or customer acquisition and their alignment with Salesforce.
- Proficiency in data management and data analysis within Salesforce.
- Experience with system integrations, APIs, and data migration.
- Strong analytical and problem-solving abilities.
- Salesforce certifications, such as Salesforce Administrator, Salesforce Advanced Administrator, or Salesforce Sales Cloud Consultant, are not required, but a plus.
- Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
- Results-driven mindset with a focus on achieving and exceeding conversion targets. Proficiency in data analysis and the ability to translate insights into actionable strategies. Familiarity with CRM software such as Salesforce and marketing automation tools is a plus.
- Experience with A/B testing and campaign optimization techniques.
Physical Demands/Work Environment
- Ability to work in a virtual environment using multiple software technologies.
- Ability to sit or stand for six to eight hours.
- Ability to work a flexible schedule at least 40 hours per week.
Bryan University is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee, student, and graduate success. We are committed to building and developing a diverse environment where a variety of ideas, cultures and perspectives can thrive.