Account Executive, Sr. - Advertising jobs in Maryland

Executive Alliance is pleased to represent our client who are one of the leading multimedia and broadcast organizations in the United States, serving programming to audiences through 13 broadcast and multimedia properties in New York, Connecticut and Maryland.

They are currently seeking a passionate Account Executive, Multi-Media Advertising to play a pivotal role in driving sales for their integrated media products and services.

NOTE: This is an onsite role located in Frederick, MD with the potential to transition to Hybrid (3 days onsite, 2 days remote) once the Account Executive completes training and starts to develop their portfolio of business.

This is not a fully remote position.

Overview

This successful and forward-thinking broadcast media company is seeking talented and dynamic multifaceted media Account Executive to selling multiple mediums and solutions for two of their Maryland-based broadcast properties.

The ideal Account Executive is motivated, goal-oriented, and highly competitive with a proven accomplished record of over-achieving sales goals. To be successful in this role you must have a passion for sales, a drive to make money, the focus to be successful, and have Traditional or Digital Sales experience. You should also be resourceful, organized, and a customer-focused problem solver with the ability to cultivate new and existing client relationships. This company offers a unique career opportunity to help you realize your full potential as a sales professional, providing world-class tools to help you succeed.

Key Responsibilities:

▪ Ability to identify client business needs, a deep understanding of their goals, objectives, and processes as well as their external environment to proactively develop customized advertising solutions to meet client objectives.

▪ Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events), negotiation and closing.

▪ Beyond broadcast products, have strong familiarity and become fully versed in selling digital assets (streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.

▪ Excel at new business by networking, cold calling, canvassing, referrals etc. to build and maintain a full pipeline of sales prospects.

▪ Prepare orders, resolve billing issues, prepare and submit regular reports regarding sales, pipeline lists, forecasts and competitive analysis.

▪ Ability to think creatively and generate original ideas.

Job Requirements:

▪ Proficient in Microsoft office suite, social networking platforms and CRM tools. Must be digitally savvy.

▪ Excellent communication and presentation skills – must have high energy and passion for sales.

▪ Experience developing new business relationships in an outside sales role – must be flexible and creative.

▪ Strong understanding of lead generation and ability to connect with viable prospects.

▪ Positive attitude with the willingness to get beyond comfort zone to grow professionally.

▪ Bachelor’s Degree in Business Management or related field is preferred; 3 years in media sales background.

▪ Must have a valid and clean driving record, use of automobile and subject to legally mandated exemptions.