HR DATA LABS - S06/EP12:

Adriana DiNenno and Christine Burke – The Power of Data Driven Recruiting

Adriana DiNenno and Christine Burke - The Power of Data Driven Recruiting

Adriana DiNenno is a Product Manager at Health eCareers. She’s spent her career working within recruiting and all things HR, and she has a passion for helping people find jobs. Christine Burke is a B2B Marketing Director at Health eCareers with 15 years of experience in brand management, email marketing, demand generation, and storytelling.

In this episode, Adriana and Christine talk about the role of data in recruitment and how it can help optimize recruiting processes.

October 19, 2023


[0:00 - 5:09] Introduction

  • Welcome, Adriana and Christine!
  • Today’s Topic: The Power of Data Driven Recruiting

[5:10 - 18:36] How data helps in the recruitment of physicians and nurses

  • In the current drought of physicians, data help recruiters craft the most attractive job postings possible
  • The benefits of collecting data points along the recruitment funnel

[18:37 - 23:44] How to use data from surveys, A/B tests, and qualitative research to inform better business decisions

  • Crafting job postings that will attract successful candidates
  • Tracking clicks and engagement with job postings and along recruitment funnel to improve process and identify applicant pain pointsy

[23:45 - 31:34] What kind of behavioral analyses to use for recruiters and applicants

  • Finding trends in job seekers’ clicks and views to pinpoint what is most attractive
  • Responding to trends in the job market, like the shift from full-time to contract work

[31:35 - 34:17] Final Thoughts & Closing

  • Why you should partner with someone who can help you analyze your website and recruitment process
  • Thanks for listening!
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In this show we cover topics on Analytics, HR Processes, and Rewards with a focus on getting answers that organizations need by demystifying People Analytics.

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