Web Designer jobs in Connecticut

Web Content Designer

Hartford, CT 06106 (Hybrid)

12 Months

Specific Services Required:

Website Content Writing – At least 3 years of measurable experience in the following:

• Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

• Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design

• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

• Aligning content with business goals, stakeholder objectives, and user needs

• Inventorying and auditing of content on a local or enterprise level

• Copywriting – a high proficiency in writing for real people and motivating them to action

• Conducting in-depth research on industry-related topics to develop original content and optimize current content

• Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

• Editing content and proofreading material for errors and inconsistencies

SEO and analytics – At least 3 years of experience with the following:

• Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content

• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives

• Developing high-impact KPIs and tracking the measurable success of content

• Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance – At least 3 years of experience and use cases with the following:

• Defining customers’ needs and identifying content gaps that prevent successful digital experiences

• Optimizing and categorizing content to align with a service-oriented information architecture

• Working with subject matter experts to write clear text in plain language that achieves defined goals

• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with

State Content Guidelines

• Structuring content in ways that customers are used to, and knowing the difference between features and benefits

• Setting up governance models that support the maintenance of content after publishing

Required Skills and Experience:•

Proficient in Sitecore 10.2

• Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field

• 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals

• Proficient in Digital content standards and plain language guidelines

• Experience with chatbots, search consoles, and helpdesk services

• Proficiency with content tools, especially development, inventory/auditing, and SEO tools

• A portfolio of published online content

• Industry certification in a field-related discipline

• 1 year of experience using customer relationship management platforms such as Salesforce

• 1 year of experience using Google Analytics (preferable GA4)

• 1 year of experience using data dashboard software like Power Bi