Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
WHO YOU ARE / / You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem.
Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily.
Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
DAY-TO-DAY / / Plan, manage, and execute digital media buys across a variety of ad platforms for multiple clients simultaneously.
Full understanding and execution of paid search and social advertising Continuously monitor campaign performance and return-on-ad-spend (ROAS) and / or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions. Create and analyze campaign performance reports to inform relevant teams.
Prepare research and insights to inform ongoing media recommendations. Manage budget allocations and bid parameters to deliver most efficient results.
Maintain strong media and technology vendor relationships and act as a resource for industry data and trends. Constantly learn and experiment new effective bidding, ad placement, and management techniques.
Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation. Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
Participate in budget allocation for different channels and platforms. / / WHAT YOU BRING / / Experience in digital advertising, including paid search and social A track record in driving success in any or all of the following platforms : Walmart, Instacart, Amazon.
Excellent organization, tactical, analytical / data management, Excel, and communication skills. Powered by JazzHR
Last updated : 2024-05-07