Social Media Strategist jobs in Minnesota

About the Role: 

As Social Media Specialist, you will be responsible for elevating Unite Us’ presence on social media and driving awareness of the brand, our products, and the solutions we provide through corporate social media channels (LinkedIn, X, Facebook, Instagram, YouTube, Reddit, and others). You’ll execute a first-class social media strategy that shapes and enhances the company's reputation, influences the narrative around health social care coordination, and drives the company's success with key audiences.

In this role, you will work on the marketing communications team, collaborating closely with cross-functional teams including Sales, Digital Marketing, Product Marketing, and People teams to support a variety of campaigns and objectives. You’ll promote the UU brand across all channel communications and distill social analytics into actionable insights to drive engagement. If you live and breathe social media, are passionate about staying on top of the latest trends and tools, and are a quick thinker with a knack for distilling complex technical topics into compelling content, this is the opportunity for you!

What You'll Do:

Strategic Development: 

• Seek new ways to optimize channels and key influencers, including running pilots and tracking industry and competitive activity.
• Align social media with corporate, marketing, and communications initiatives.
• Stay up to date on industry trends to identify new opportunities for Unite Us 
• Maintain best practice guides for corporate and individual channels.

Management and execution of all social channels: 

• Content sourcing, copy creation, scheduling, calendar management, and publishing cadence for key corporate channels (LinkedIn, Twitter, Facebook, Instagram)
• Develop impactful content to level up UU's social reach with market audiences while ensuring copy is on-brand, on-policy, accurate, consistent with goals, and differentiated appropriately for each platform. 
• Enhance social media profiles for clarity and searchability 
• Monitor social media day-to-day, respond to comments, identify and engage with industry influencers, and help drive crisis response on social media channels as needed.

Track and evaluate impact: 

• Track, analyze, report, and optimize social media performance on a monthly basis to guide content decisions, improve overall presence, grow engagement, and deepen influencer relationships.
• Prepare social media reports 

You’re a great fit for this role if:

• At least 2 years experience in social media management and content marketing in-house or at an agency.
• Proven experience in social media management and content marketing in-house or at an agency.
• Familiarity with key technologies in health and social care.
• Go-getter attitude; not afraid to take initiative to communicate and collaborate across teams; 
• Deadline-driven; self-starter; adept at building cross-functional relationships
• Familiarity with starting and building employee advocacy programs 
• Expertise in various social media platforms across paid, earned, and owned channels, with a track record of developing successful campaigns that drive engagement and growth in alignment with company goals.
• Excellent written and verbal communication with strong knowledge of English grammar, punctuation, and spelling.
• Strong analytical skills to interpret data, track KPIs, and adjust strategies accordingly.
• Expert project management skills including the ability to meet deadlines; follow-through on assignments; and handle multiple stakeholders with competing priorities.
• A passion for social media both personally and professionally - is always thinking about the best platforms and formats for telling stories and showcasing a brand. Someone who lives and breathes social media to stay up-to-date on the latest tools and trends.
• Graphic Design knowledge/experience preferred, but not required
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Our Mission:

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions:

• This position is remote, U.S. based
• The target pay range for this role is: $62,000-$72,000. The compensation ultimately offered will be dependent on the candidate's skills, experience, competencies, and location. Benefits offered. 
• All team members will be required to pass a background check which includes criminal, employment, and education verification 

Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability please email us at peopleops@uniteus.com to request an accommodation.

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