Social Media Strategist jobs in Alaska

Northwest Strategies seeks a digital media strategist/media assistant (DMS) to research, build, optimize and report out on all digital advertising campaigns running through the NWS demand side platform (DSP). This individual will embody company values and enthusiastically support our brand purpose to move hearts and change minds. Northwest Strategies is an Alaska Native and woman-owned full-service brand marketing and communications firm headquartered in Anchorage, Alaska, providing expertise to local and national clients across a wide variety of industries, with key areas of focus in health, cultural communications and social justice.

The DMS assists the director of media in posting media placements for various campaigns on a monthly, quarterly and/or as-needed basis. The media strategist will maintain communication between the media department, client services and outside vendors and agency partners. The DMS is tasked with staying on top of all digital trends, media consumption behaviors. Regular attendance at virtual and in-person trainings, and other educational opportunities is expected and encouraged to ensure the candidate is on the leading edge of the industry, and that professional development is continually being addressed.

Digital advertising campaigns may include programmatic display, video pre-roll, connected TV, over the air TV (OTT) and private marketplace deal campaigns. In addition to programmatic, the digital media strategist will aid in strategizing and implementing all digital plans to include YouTube, Snapchat, LinkedIn, Pandora and Spotify, among others, including the management of paid Google Ads and all Google platforms.

The selected candidate will possess the following qualities, skills or experience:

-   A passion for digital media and an enthusiasm for learning new skills

-   A self-starter with a professional attitude who can embody the core values of the agency (below)

-   Ability to take self-guided training of platforms used at the agency and utilize in day-to-day workload

-   Focused and organized, with keen attention to detail

-   Excellent math and Excel skills are required, as is an ability to participate in meetings and give presentations

-   Able to take direction/critique and apply to tasks

-   Understanding of paid media digital placements; how they are built, estimated for cost, impressions and click through rates/outcomes

-   Understanding of HTML5-based creative

-   Fully understand integrated marketing campaigns, and where digital components would add impact/an increase in awareness/sales/change in behavior

-   Ability to work across departments to create fully integrated digital campaigns

-   Ability to manage time across multiple projects and workload

-   Ability to prioritize work based on agency and/or client needs

The following skills are required:

-   Google Ads Advanced Certification

-   Google Analytics Certification

The position will be responsible for the following:

-   Educating teammates on latest trends, along with foundational keys to success through various digital marketing channels

-   Aid in researching, planning, developing and launching digital marketing campaigns

-   Working with the creative and client services teams to advise on capabilities of digital creative/ad specifications

-   Providing strategic digital media placement recommendations based on campaign goals and expected outcomes

-   Optimizing all digital buys for optimal performance

-   Managing all Google Ads for clients; optimizing buys and making recommendations based on outcomes

-   Providing reports for digital placements and other traditional media

-   Speaking/presenting in front of staff and eventually clients as the position grows

Benefits:

-    Competitive salary based on experience

-    401K

-    Medical insurance including both dental and vision

-    Paid time off and holidays

-    Career advancement and continuing education opportunities

If interested, please email your resume and cover letter to amanda@nwstrat.com.

NWS Core Values:

At NWS, we invest in our employees by providing:

o  A healthy work-life balance

o  Professional development

o  Fair and competitive compensation

o  A harmonious, respectful and enjoyable work environment

o  An atmosphere that encourages openness and new ideas

We expect our employees to invest in NWS by having a:

o  Sense of respect and responsibility for the health and well-being of the company, their colleagues, clients and the community

o  Positive attitude

o  Strong work ethic

o  Spirit of self-motivation and collaboration

o  Critical thinking, problem-solving, solution-oriented approach to work