Social Media Analyst jobs in Pennsylvania

We are looking for a detail-oriented, innovative, and data-driven Analyst to join our growing Social Intelligence team. The ideal candidate has experience managing and analyzing large, unstructured data sets to identify trends and insights that can help inform our clients’ campaigns across all verticals, including but not limited to: Social, SEM, SEO, Programmatic, Media, Analytics and beyond. The candidate should also have experience working in social listening tools, such as Sprinklr or Brandwatch, to build queries and backend infrastructure for social listening reporting. This person will work closely with the Social Intelligence and Market Research teams to develop and deliver reports for CMI Media Group’s clients.

The ideal candidate will:

• Own the collection, analysis, and PowerPoint report development for recurring social listening reports across clients
• Build and refine queries in CMI Media Group’s social listening tools to collect and analyze the social data
• Write rules and categorizations in social listening tools to refine and clean data that is used for analysis and insights
• Build dashboards in social listening tools based on internal and external client requests
• Own ad-hoc data pulls requests from internal teams and external clients to support brand planning and strategy
• Work closely with the client-facing media team and other internal teams to communicate insights in order to derive actionable insights based on client business goals and objectives
• Assist in the development of templates, best practices, and trainings for the Social Intelligence team
• Collaborate with the Market Research team to integrate data and reporting

Requirements:

• 1-3 years of experience in social listening, market research, and/or data analytics
• Proficient in the top social listening tools (for example, Sprinklr, Brandwatch, and beyond)
• Experience with Boolean queries and query development
• Experience in a regulated industry – pharma or healthcare experience a plus/preferred
• Bilingual or multilingual candidates a plus, but not required
• Strong attention to detail, project management, and prioritization skills
• Ability to work both independently and in a team in a fast-paced environment
• Advanced in Excel and PowerPoint
• Demonstrates strong communication (written and verbal) and analytical skills
• Knowledge of social media, search, and/or media marketing a plus