Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
The Role
This role is a critical position within the Digital Media team. The candidate will be focused on the development, implementation and optimization of paid search campaigns with the goal of efficiently meeting client KPI’s. Responsibilities will include buying within the various search engines and optimizing media to maximize results.
This SEM Senior Lead will be able to develop creative solutions, working alongside other digital teams such as paid social, programmatic, and analytics. This is an exciting opportunity to help advance the SEM business at ICON, with significant potential for personal and professional growth.
Specific Responsibilities
Basic qualifications