Product/Brand Management Manager leads the design and implementation of marketing activities to maximize sales of a brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Manager coordinates workload and designates tasks or projects to a team of analysts. Partners with sales to ensure that customer targets and product messaging are effective. Additionally, Product/Brand Management Manager develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Acts as a source of knowledge for complex or unusual requests. Requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Product/Brand Management Manager typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
Clinical Account Manager – Business Development
Overview of the Role
As the Clinical Account Manager, you will be responsible for representing Boehringer as a brand ambassador through product demonstrations, in-servicing, and clinical support of our products. This position is ideal for a self-starter, self-directed, team-oriented clinical professional who would like a break from bedside patient care or would like to take the first step towards medical device sales.
Who You’ll Work With
You will report to the Business Development Director while working closely with Business Development, Marketing and Sales departments to support new product evaluations.
Major Accountabilities
Duties and Responsibilities
Qualifications
Who We Are & What We Do
Boehringer Laboratories, LLC is a US based Medical Device Manufacturer with it’s Corporate Headquarters located in Phoenixville, PA. We serve the Acute Care Hospital Market in the US and across the Globe. We have strong product lines in Minimally Invasive Surgery and the Medical Gas spaces. We have a continuous process to grow the company by finding novel devices that improve patient care.
We seek to make world-class products that improve patients’ lives. We are dedicated to improving our skills to serve our customers, community, and each other. We are a team of professionals passionate in our work. Our Mission: Caring for Lives through Innovation, Quality, and Service. To learn more about our company, visit www.boehringerlabs.com .
We provide an environment that fosters professional growth while offering an excellent wage and benefits package, including a 401(k) with employer match.