Power & Fuel Marketing Director develops and implements strategic marketing plans for an organization's power or fuel supply. Identifies potential accounts, negotiates price and contract terms, and coordinates delivery with transmission or distribution. Being a Power & Fuel Marketing Director typically requires a bachelor's degree in area of specialty. Typically reports to top management. The Power & Fuel Marketing Director manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Power & Fuel Marketing Director typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)
Job Title: Marketing Director
Company Overview:
At Impact Innovate Marketing, we are a dynamic marketing consultancy specializing in kiosk machine solutions. We partner with businesses across various industries to revolutionize customer engagement through innovative self-service terminals. From pharmacy kiosks to cannabis dispensaries and storage solutions, we empower our clients with cutting-edge marketing strategies tailored to maximize their kiosk investments.
Position:
-Marketing Director
Location:
-Dallas, TX
Job Type:
-Full-time, Part-time
Responsibilities:
1. Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's objectives and client needs. Utilize market research and industry insights to identify opportunities for growth and differentiation in the kiosk machine sector.
2. Client Management: Serve as the primary point of contact for clients, building and maintaining strong relationships through effective communication, strategic guidance, and exceptional service delivery. Understand client goals, challenges, and target demographics to tailor marketing solutions that drive results.
3. Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment. Provide guidance, support, and professional development opportunities to maximize team performance and individual growth.
4. Campaign Development: Oversee the conceptualization, development, and execution of integrated marketing campaigns for kiosk-based businesses. Collaborate with internal teams and external partners to ensure cohesive messaging and seamless implementation across all channels.
5. Digital Marketing: Drive digital marketing initiatives including website optimization, search engine marketing (SEM), social media advertising, email marketing, and content marketing. Leverage data analytics and performance metrics to optimize campaign effectiveness and ROI.
6. Brand Management: Define and uphold the brand identity of [Startup Name] and its clients within the kiosk machine industry. Develop brand guidelines, messaging frameworks, and visual assets to ensure consistency and authenticity across all touchpoints.
7. Market Research: Stay informed about industry trends, emerging technologies, and competitor activities in the kiosk machine sector. Conduct market research and competitive analysis to identify opportunities for innovation and differentiation.
8. Business Development: Collaborate with the executive team to identify and pursue new business opportunities, expand client base, and drive revenue growth. Participate in client pitches, presentations, and negotiations to secure new partnerships and projects.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- Two years or more in marketing leadership roles, preferably within a startup or consultancy environment.
- Deep understanding of marketing principles, strategies, and tactics, with a focus on digital marketing and brand management.
- Strong leadership and management skills, with the ability to inspire and motivate cross-functional teams.
- Excellent communication, presentation, and interpersonal skills, with a customer-centric mindset.
- Strategic thinker with a results-driven mindset and a track record of driving business growth and profitability.
- Experience in the technology or retail industry, particularly with kiosk machines, is a plus.
Benefits:
- Competitive salary and performance-based incentives.
- Flexible work hours and remote work options.
- Professional development opportunities and ongoing training.
- Collaborative and supportive work culture in a fast-paced startup environment.
Join us at Impact Innovate Marketing and be part of a forward-thinking team dedicated to shaping the future of customer engagement through kiosk machine solutions. Together, we'll innovate, inspire, and drive meaningful impact for our clients and their businesses. Apply now to lead our marketing efforts and make your mark in the exciting world of kiosk marketing consultancy.
Job Types: Full-time, Part-time
Pay: $80,000.00 - $90,000.00 per year
Expected hours: 20 – 40 per week
Benefits:
Schedule:
Experience:
Ability to Commute:
Ability to Relocate:
Work Location: Hybrid remote in Dallas, TX 75226