Marketing Director jobs in Indiana
Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Marketing Director jobs
Director, Product Marketing - - Remote | WFH
- Get It Recruit - Marketing
-
Columbus, IN
FULL_TIME
-
About The Role
We are a care navigation and pharmacy benefits platform transforming healthcare for over one million members. By integrating clinicians and pharmacists into the care journey, we lower costs, improve outcomes and adherence, and enhance the patient experience. Our personalized approach and cutting-edge technology reduce medical and pharmacy costs by 15%. As we continue to expand, we're looking for a seasoned leader to head our product marketing efforts.
As the Director of Product Marketing, you'll be responsible for our positioning and go-to-market strategy, refining our value proposition as we launch new products and enter new markets. You'll join a dynamic marketing team and significantly contribute to our product direction and revenue goals. Reporting to the VP of Marketing, you'll collaborate closely with leaders from our Product, Growth Marketing, Sales, Partnerships, and Clinical teams. This is an excellent opportunity to develop our product marketing function and make a lasting impact during a pivotal growth phase.
What You Will Do
Build a World-Class Product Marketing Function: Develop and refine our positioning and narrative, bringing our value proposition to life and ensuring consistency across the organization.
Develop GTM Strategies: Create comprehensive go-to-market strategies for new and existing products, translating technical details into benefits, and orchestrating cross-functional execution to meet business objectives.
Collaborate with Teams: Work with Growth Marketing to continuously test and optimize messaging for effective campaign results. Partner with Product, Sales, and Clinical teams to develop product positioning that resonates with target buyer personas.
Understand Our Audiences: Gain deep insights into our target audiences, their needs, and competitive solutions. Communicate our unique value propositions effectively.
Create Engaging Content: Oversee the production of informative content and collateral such as case studies, presentations, and demos to enhance awareness and adoption of our solutions. Ensure brand and messaging consistency across all platforms.
Support Sales: Equip the sales team with essential tools, training, and materials to effectively communicate our product value propositions.
Lead Market Research: Utilize customer feedback, A/B testing, and market analysis to refine product positioning and messaging. Stay on top of industry trends and competitor activities to identify opportunities and threats.
Distribute Competitive Intelligence: Oversee the collection and distribution of competitive intelligence to inform strategic decisions and maintain advantageous positioning.
Who You Are
Educational Background: Bachelor's degree in Marketing, Business, or a related field.
Experience: Over 10 years of marketing experience, including at least 3 years in a healthcare startup, with a focus on product marketing.
Proven Success: Demonstrated success in developing go-to-market strategies and product positioning for complex healthcare products.
Excellent Communicator: Strong interpersonal skills, adept at influencing and collaborating across teams, including product and sales.
Research Savvy: Experienced in overseeing buyer research and insights, managing messaging and positioning, and leading GTM plans. Successful product launches and top-quality sales enablement materials.
Data-Driven: Strong analytical skills with a data-driven decision-making approach, experienced in scaling teams and processes in high-growth environments.
Entrepreneurial Spirit: Capable of working in a dynamic, fast-paced environment with an ability to deliver on current objectives while planning for future growth.
Versatile: Able to handle both strategic tasks and execution details, willing to assist on strategic pitches when needed.
Process-Oriented: Experienced in scaling teams and processes in high-growth environments.
Team Player: Collaborative, able to extract insights and ideas from others, shape opinions, and know when to lead and when to influence.
Base Salary: $150,000-180,000
Cybersecurity Awareness Notice
In response to ongoing industry-wide fraudulent recruitment activities, please note that we will only contact you from our official email domain. We will never ask for bank details or deposits as a condition of employment. If you have any questions about a suspicious interaction, please reach out to us.
About Us
We are on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by integrating clinicians and pharmacists into the care journey through a modern, mobile app. We provide patients with tools and on-demand access to health guides, human experts who manage the frustrating parts of healthcare for them.
Since our founding in 2017, we have raised over $130 million from investors and are valued at $1 billion. We are headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes, and decrease healthcare costs.
How We Live Our Values
We Are Human, First: Our humanity binds us together. We bring empathy to every interaction, respecting and understanding each individual.
We Redefine What Is Possible: We look beyond obstacles to imagine new solutions, drawing inspiration from various sources.
We Debate Then Commit: We value open discourse and different perspectives. Once a decision is made, we align and champion it as one team.
We Cultivate Grit: Changing healthcare takes persistence. We learn from challenges and approach the future with determination.
We Seek to Delight: We strive to meet our clients' goals while delivering the best experience to our members, holding ourselves accountable to their success.
We are committed to the health of our team, company, and communities, which includes a mandatory COVID-19 vaccination policy for all employees.
Equal Opportunity Employer
We believe in diversity of thought, background, and education, and foster an inclusive culture where differences are celebrated. Employment decisions are based on merit, qualifications, need, and performance.
Employment Type: Full-Time
- 6 Days Ago
Media Director
- Dobies Health Marketing
-
Center, IN
FULL_TIME
- The Media Director is a key member of the firm working closely with client services, creative services, accounting, and our national buying partners to deliver highly effective media plans for our cli...
- 26 Days Ago
Leads Director - Remote | WFH
- Get It Recruit - Marketing
-
Gary, IN
FULL_TIME
- EducationJoin our dynamic team at a leading educational institution in Northwest Indiana. At our campus, we pride ourselves on offering a supportive and inclusive environment where every individual ca...
- 12 Days Ago
Director of Marketing
- Ryan Fireprotection
-
Indianapolis, IN
FULL_TIME
- Ryan Fireprotection is looking to add a Director of Marketing or a VP of Marketing (title will depend on candidate’s experience) to our existing Marketing Team to help create, direct and execute the m...
- Just Posted
Marketing Director
- OPCO Skilled Management
-
Indianapolis, IN
FULL_TIME
- Job Type: Full-TimeObjectiveResponsible to build and grow census and quality mix by developing the market and providing prospective patients and/or responsible parties with appropriate information and...
- Just Posted
Director of Marketing
- ABI Attachments
-
Mishawaka, IN
OTHER
- Basic Function: Do you thrive on crafting compelling narratives and strategies that cut through the noise? Do you excel in a dynamic environment with clear objectives and a passionate team? Have you o...
- 1 Day Ago
Marketing Director jobs at Popular Companies
Marketing Director
- Rockpoint Legal
-
El Segundo, CA
- Job Title: Marketing Director Classification: W2 - Full Time; Exempt Location: Los Angeles, CA Department: Marketing Sup...
- 6/2/2024 12:00:00 AM
Marketing Director
- Premier Plastic Surgery Partners LLC
-
Danville, CA
- Job Description Job Description Blackhawk Plastic Surgery is seeking a highly motivated and experienced Marketing Direct...
- 6/1/2024 12:00:00 AM
Marketing Director
- Confidential Company
-
Frederick, MD
- Company Description Confidential Company is a diverse organization that specializes in Microsoft technologies in both th...
- 5/31/2024 12:00:00 AM
Marketing Director
- Palm Bay International
-
New York, NY
- Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of impo...
- 5/31/2024 12:00:00 AM
Marketing Director
- LHH
-
- Marketing Director Onsite 5 days a week located in Rockland County, NY $120,000 - $130,000 + Discretionary Bonus *This i...
- 5/29/2024 12:00:00 AM
Marketing Director
- Robert Half
-
Minneapolis, MN
- We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital m...
- 5/29/2024 12:00:00 AM
Marketing Director
- Metro Development Group
-
Tampa, FL
- Metro Development Group is the largest master-planned community developer in the Southeast. We are committed to forward-...
- 5/29/2024 12:00:00 AM
Marketing Director
- Spot On Talent
-
Dallas, TX
- Our client is a leading event services company dedicated to providing full-service solutions that leverage over 90 years...
- 5/29/2024 12:00:00 AM
About Indiana
Indiana /ˌɪndiˈænə/ (listen) is a U.S. state located in the Midwestern and Great Lakes regions of North America. Indiana is the 38th largest by area and the 17th most populous of the 50 United States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th U.S. state on December 11, 1816. Indiana borders Lake Michigan to the northwest, Michigan to the north, Ohio to the east, Kentucky to the south and southeast, and Illinois to the west.
Before becoming a territory, various indigenous peoples and Native Americans inhabited Indiana for thousands of ye...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$183,347 to $244,560
Most Popular Cities in Indiana for Marketing Director Jobs
What does a Marketing Director do?
Marketing Director in Atlanta, GA
Here's a look at the typical marketing director job description and salary projections.
January 10, 2020
In order to drive traffic to a site, Internet marketing directors manage advertising elements like Pay-per-Click and Google AdWords.
December 29, 2019
Marketing Director in Paramus, NJ
There are many different challenges that a Marketing Director will face in the role and no two days will be the same.
October 03, 2019
Marketing Director in Idaho Falls, ID
There are 9 digital marketing channels available you’ve got a lot of work to do.
December 03, 2019