Marketing Communications Specialist jobs in Pennsylvania

Job Description

The Marketing Communications Specialist, Brand Creative will support and oversee marketing campaigns across platforms including print and digital to increase brand awareness and drive profitable growth. This role ensures activation of both B2B and B2C marketing brand standards.

Job Responsibilities

• Support global and local content strategy that aligns with Aramark brand framework and creates tools and resources for brand activation.
• Coordinate development of new marketing campaigns, both print and digital, in collaboration with designers, copywriters, photographers, and agencies.
• Manage projects to meet timelines and budget, such as meeting management, facilitation, and capture of next steps.
• Collaborate with other departments in developing creative materials, analyzing results, and identifying opportunities.
• Conduct analysis to determine the effectiveness of marketing campaigns and website performance and report key findings to stakeholders.
• Assist with email campaigns including calendars, content creation, production, and execution.
• Coordinate content collection and review from various marketing leads.
• Support website updates by leveraging the content management system, Adobe Experience Manager.
• Update onsite digital signage and time sensitive messaging.

• Present, or oversee presentation of final concepts, and obtain approvals for deliverables.

This position will report to the Senior Marketing Director of Brand Creative within the Hospitality Enablement team and work in matrix with other marketing team members as well as other LOBs.

Qualifications

The ideal candidate will have the following professional experience and skills:

• Food service and/or services marketing experience desirable.
• Experience in website management systems, Google Analytics, and/or design software a plus. 
• Strong computer skills in Microsoft Office, including Word, Excel, and PowerPoint
• Technically capable and comfortable with learning new technologies and systems

It is expected that the successful candidate will have the following personal attributes.

• Candidates must possess the ability to communicate effectively, display a professional and positive demeanor and build professional rapport by demonstrating active oral, written, presentation and listening skills.
• Exceptional interpersonal and organizational skills with high attention to detail; demonstrated project management experience.
• Ability to adapt to rapidly shifting priorities in a fast-paced environment and respond quickly to changing business needs within a heavily matrixed organization.
• Self-motivated individual with a high level of energy and willingness to learn and contribute; superior time-management skills and demonstrated track record of taking initiative and accepting accountability.
• Demonstrated personal record of success and effective performance.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.