Digital Marketing Manager jobs in Arkansas

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Visual Communications team determines how to visually represent PwC’s key strategic initiatives and business goals. You’ll help the team with corporate visual brand design, creative strategy development and media design ideas.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Develop new skills outside of comfort zone.
• Act to resolve issues which prevent the team working effectively.
• Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
• Analyse complex ideas or proposals and build a range of meaningful recommendations.
• Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
• Address sub-standard work or work that does not meet firm's/client's expectations.
• Use data and insights to inform conclusions and support decision-making.
• Develop a point of view on key global trends, and how they impact clients.
• Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
• Simplify complex messages, highlighting and summarising key points.
• Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:
High School Diploma

Minimum Years of Experience:
4 year(s) of sales, marketing or PwC experience

Preferred Qualifications:

Degree Preferred:
Bachelor Degree

Preferred Knowledge/Skills:
Demonstrates extensive abilities and/or a proven record of success in the following areas:

• Understanding web strategy and delivery, end-to-end ideation, content strategy, wireframes/design concepts, and development production. Comfortable managing and applying digital strategy across each area of the delivery lifecycle;
• Demonstrating familiarity with content management systems (CMS) and their role in digital experience platforms (DXP); components/templates, custom solutions and impacts for back-end development vs front-end delivery;
• Demonstrating knowledge of user journeys, content funnels and cycles, and determining KPIs/success metrics against site destinations, consulting through web page objectives and UX based on content intent
• Showcasing knowledge about the relevance of website information architecture; understands web taxonomy and utilizing opportunities to leverage across digital channels;
• Optimizing and influencing online customer engagement;
• Gathering and translating requirements for development;
• Collaborating with leaders to manage pwc.com/us including the IA, content strategy and the rollout of features and functionality;
• Adopting data driven strategies that support sales and marketing efforts;
• Working cross functionally with designers, content specialist, technical developers, Account Managers, marketing, PR and data analysts to deliver industry leading digital experiences;
• Consulting with internal stakeholder groups on new and existing features and functionality, custom development requests and content effectiveness;
• Employing UAT and UT testing to measure audience engagement and feature deployments to quantify the business benefit/impact;
• Performing and sharing competitive research on trends and user adoption strategies;
• Understanding design & development cycles such as wireframing, design concepts, business requirements, development cadence;
• Exhibiting knowledge of creating personalized web experiences, audience segmentation, and impacts to content strategy;
• Understanding marketing technology stack impacts to digital strategy;
• Managing multiple, concurrent projects in various phases of ideation, execution, or delivery;
• Identifying new opportunities and developing technology solutions that drive value for PwC, including gathering input from our customers and internal/external sources, justifying and prioritizing roadmaps, development initiatives, testing and leaning into new experiences, analyzing competitors/ market trends and evaluating new technologies;
• Building customer-facing web software or implementing enterprise system;
• Possessing specialization in information design/ architecture, content strategy and user experience principles and industry leading practices;
• Demonstrating experience with Google Suite or Adobe analytics specialization;
• Possessing relationship and interpersonal skills as well as managing multidisciplinary teams (indirect or direct) to meet strategic objectives;
• Working independently with an ambitious attitude;
• Operating successfully in areas of uncertainty and ambiguity, while being self-motivated and calm under pressure; and,
• Demonstrating technical acumen with an ability to understand technology solutions and potential trade offs while communicating technical concepts to business users;

Learn more about how we work: https://pwc.to/how-we-work

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

For positions in California, Colorado, Hawaii, Nevada, New York State, or Washington State, or for opportunities that will report to a supervisor, office or other work site in New York State, please visit the following link for pay range information: https://pwc.to/payrange-v1-ifsmanager

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