Digital Marketing Director jobs in New York

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive user acquisition, retention, and engagement on our SaaS culinary platform, with a focus on food contracting business.
  
• Generate inbounds lead which is linked to the revenue targets for the company.
  
• Focus on Partner marketing, analyze market and formulate suitable partnership and create a marketplace.
  
• Collaborate with cross-functional teams including product, sales, and customer success to align marketing efforts with business objectives.
  
• Identifying and positioning our products in new geography/markets.
  
• Collaborate with the management and the finance team to regulate the pricing strategy.
  
• Lead the development of marketing collateral, including website content, blog posts, case studies, whitepapers and social media content, highlighting the benefits of our culinary suite for self-operators and food contractors.
  
• Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
  
• Analyze key performance metrics and provide insights to optimize marketing campaigns and drive continuous improvement, with a focus on maximizing the impact of our culinary suite.
  
• Conduct market research and stay abreast of industry trends to identify opportunities for growth and innovation, particularly in the food contract management sector.
  
• Build and maintain relationships with key industry stakeholders, influencers, and partners in the contract catering industry to support marketing initiatives and enhance brand visibility.
  
• Manage marketing budget effectively, allocate resources efficiently, and ensure ROI targets are met for marketing efforts targeting contract caterers.
  
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.
  

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  
• Minimum of 7 years of experience in marketing, with at least 3 years of experience in a leadership role, preferably in the SaaS or culinary industry.
  
• Proven track record of developing and executing successful marketing strategies that drive user acquisition, retention, and engagement, with experience in the contract catering sector preferred
  
• Strong understanding of digital marketing tactics including email marketing, social media marketing, SEO, PPC advertising, and content marketing.
  
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  
• Exceptional communication skills with the ability to effectively communicate ideas and collaborate with cross-functional teams.
  
• Demonstrated leadership ability with experience managing and mentoring a team of marketers.
  
• Passion for the culinary industry and a deep understanding of culinary trends and preferences, with a focus on the contract catering sector.
  
• Creative thinker with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.
  
• Join us in revolutionizing the culinary industry with our innovative SaaS platform.​