Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Digital Marketing Strategist
Classification: Full-Time, Exempt
Location: Des Moines, IA or Storm Lake, IA
Remote work status will be considered for the right candidate.
Minimum Qualifications: 5 - 7 years’ digital marketing automation experience
Experience in omni-channel optimization and analytics
BS/MS degree in marketing or a related field
OUR COMPANY:
Mills Marketing is an integrated agency that provides SMART and BOLD strategy for banks, credit unions and the organizations that serve them. We are a knowledgeable, passionate, and experienced marketing agency in the financial industry. We offer competitive benefits, a great team atmosphere, an overall exciting work environment, and we are looking for someone who wants growth potential in an established, growing company.
ROLE SUMMARY:
The Digital Marketing Strategist is a pivotal role that encompasses both strategic planning and hands-on execution. This person collaborates with clients and internal teams to develop and manage email, web, and digital projects/strategies. Specializing in omni-channel campaigns, the Digital Marketing Strategist designs and executes multi-channel marketing strategies. This includes using marketing automation tools and other available resources, creating personalized content, and ensuring measurable outcomes.
This position reports to the Digital Marketing Director.
JOB RESPONSIBILITIES:
OTHER DUTIES:
EXPERIENCE & SKILLS:
OTHER KEY QUALITIES:
TO APPLY:
Email KristinM@MillsMarketing.com
Mills Marketing is an equal opportunity employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws.
The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. We recognize that an individual with a disability may require an accommodation to enable him/her to successfully perform a job function. Consideration will be given to reasonable accommodations.
BOLD solutions using SMART creative strategy and innovative design.