Digital Marketing Director jobs in Georgia

At Prime, we take pride in being the driving force behind one of the world's most iconic brands, Kodak, in the realm of marketing and e-commerce. As a specialized agency, we are dedicated to enhancing Kodak's online presence and market reach across various platforms. With a keen focus on innovation and strategic execution, we handle all facets of marketing, from Amazon sales optimization to social media engagement and beyond. Our team of seasoned experts is committed to delivering tailored solutions that propel Kodak's brand visibility and revenue growth in the digital landscape.

Our office is situated in the vibrant heart of Alpharetta, precisely at Avalon, boasting a modern facility equipped with spacious workspaces, an onsite gym, and an inviting atmosphere surrounded by a diverse selection of dining options

Job Description:

The Performance Marketer will be responsible for planning, executing, and optimizing our online advertising campaigns across Google and social media channels such as Meta (Facebook and Instagram). The ideal candidate will have a proven track record of increasing sales through direct-to-consumer (D2C) sites such as Shopify. This role requires a data-driven individual with a strong understanding of digital marketing strategies, analytics, and conversion rate optimization.

Key Responsibilities:

• Campaign Management: Develop, manage, and optimize PPC campaigns on Google Ads and paid social campaigns on platforms like Facebook, Instagram, and other relevant channels.

• Strategy Development: Create and implement performance marketing strategies that drive customer acquisition, engagement, and retention.

• Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and other analytics platforms. Generate regular reports on key metrics and provide actionable insights.

• Budget Management: Allocate and manage advertising budgets efficiently to maximize ROI.

• A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and other key elements of the marketing funnel.

• Audience Targeting: Identify and target key customer segments to enhance campaign effectiveness.

• Collaboration: Work closely with the creative team to develop compelling ad creatives and with the e-commerce team to ensure seamless integration with Shopify and other D2C platforms.

• Stay Updated: Keep abreast of the latest trends, tools, and best practices in digital marketing and online advertising.

Qualifications:

• Experience: Minimum of 1 year of experience in performance marketing, specifically in running Google Ads and social media ads on platforms like Meta and TikTok.

• Track Record: Demonstrated success in increasing sales through D2C sites such as Shopify.

• Technical Skills: Proficient in using Google Ads, Facebook Ads Manager, Google Analytics, and other relevant tools.

• Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Creativity: Ability to create engaging ad copy and collaborate on compelling visual content.

• Communication: Excellent verbal and written communication skills.

• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred, but not required.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental/Vision insurance
• Health insurance
• Employee discount
• Paid time off

Supplemental pay types:

• Bonus opportunities
• Performance bonus
• Retention bonus
• Semiannual bonus

Travel requirement:

• No travel