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Digital Marketing Director jobs in District of Columbia

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added Digital Marketing Director jobs

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MANAGING DIRECTOR/PRESIDENT
  • Digital Marketing
  • Washington, DC FULL_TIME
  •  
    Who We Are:
    DigitalMarketing.com is the world’s leading and fastest-growing digital and integrated marketing firm.
     
    The Role:
    DigitalMarketing.com is seeking to hire a Managing Director/President to play a leadership role in building the digital marketing agency and further powering its growth. The ideal candidate will be a digital marketing trailblazer, a thought leader with a proven track record of successfully developing and managing a business base. The individual in this role will be responsible for business development, day-to-day operations, overseeing the growth and leading the agency’s fast growing busines. 
     
    The Responsibilities:  
    Leadership Management –
    • Building the agency with significant growth. 
    • Oversee and understand the financial objectives and actual performance
    • Provide forecasts of performance and meet the company’s financial objectives
     
    Client Service & Account Management –
    • Manage profitability for clients, including account retention and staff billability
    • Lend support and direction to help individuals and teams realize their full potential while ensuring profitability, growth and creativity to technology clients 
     
    New Business –
    • Drive significant growth of an already multi-million-dollar business category as an industry leader
    • Respond directly to new business opportunities
    • Play a leadership role in building DigitalMarketing.com’s business into a top-tier worldwide offering 
    • Be omnipresent in the market and promote DigitalMarketing.com’s digital marketing, SEO, Content Marketing, and Social Media offerings 
    • Plan and effectively execute new business strategies for the agency
    • Collaborate with other business leads to set strategies in order to meet both internal and external goals, integrate and drive best results 
     
    People Development –
    • Oversee, lead and manage the performance of the teams across multiple locations
    • Sustain the agency's growth by attracting and selecting staff 
    • Develop people through coaching, mentoring, and active team leadership
    • Further establish culture and practice vision in a positive way 
    • Inspire other senior leaders, cultivate and retain large, cross-functional teams
    • Act as a thoughtful and engaging leader – provide opportunities to develop core skills and feedback 
    • Provide channels for training and development
    • Act as a mentor and champion of your team members, encourage a high level of strategic thinking and creativity while providing guidance on daily activities 
    • Have a strong understanding of the individual capabilities, strengths and opportunities
    • Lead by example as a self-motivated learning machine. 
     
    Knowledge & Professional Skills –
    • Be a thoughtful leader within digital marketing and promote yourself as an expert within your area of specialization
    • Demonstrate deep understanding of a range of digital marketing fields including enterprise and b2b digital marketing 
    • Monitor the marketplace for new trends, opportunities and key players within the technology space
    • Identify, quickly communicate, react to new insights and act upon “what’s next”
     
    Qualifications: 
    • Proven track record of successfully building an agency’s practice as an industry leader and managing a zero to 10M or 30 to 100-million-dollar business or division expansion. 
    • Bachelor’s degree in Digital Marketing, Marketing or similar applicable field is required. Masters’ degree considered a strong plus.
    • Requires 10 years of digital marketing, marketing or related experience at a senior level
    • Minimum of 5 years of individual contributor and team management experience, including team development is required
    • P&L management experience required
    • Extensive digital marketing experience in the technology space, ideally in an agency environment
    • Senior strategist sought out by clients to provide counsel about digital marketing in different aspects and ability to manage complex client relationships
    • Deep understanding of a wide range of digital marketing channels, tools and vehicles spanning paid, owned and earned platforms, including social platforms
    • A sense of urgency, the ability to deal with ambiguous situations, a strategic view but also willing to roll up your sleeves and dig into the work to drive impact
    • Highly collaborative, diplomatic, ability to influence others, persuasive approach
    • Exceptionally strong analytical skills
    • Creative problem solver who is able to see and offer big picture perspective 
    • Experience working globally or with colleagues in multiple locations
    • A team orientation, with experience leading and being a member of diverse teams in an engaging way
     
    The Perks:
    Outstanding benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e. working from home)
     
     
  • 2 Months Ago
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Director Digital Marketing
  • ZENETEX
  • Washington, DC FULL_TIME
  • Director Digital Marketing ID 2022-4611 # of Openings 1 Job Location US-DC-Washington Category Public Relations/Affairs Position Overview kglobal (a wholly-owned subsidiary of Zenetex) is a full-servi...
  • 29 Days Ago
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Director of Marketing
  • Montage Marketing Group
  • Washington, DC FULL_TIME
  • Are you a seasoned marketing professional looking for a great opportunity to lead and shape a growing organization? Are you able to design and develop marketing strategies in your sleep that drive cli...
  • 24 Days Ago
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Digital Account Director (Digital Advertising, Email Marketing, Nonprofit, Fundraising, Advocacy)
  • Avalon Consulting Group
  • Washington, DC FULL_TIME
  • Description: Are you an experienced digital fundraiser who is looking to leverage your cross-channel digital marketing skills while making a difference in the world? Would you like to lead a team of a...
  • 9 Days Ago
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Director of College
  • Digital Pioneers Academy
  • Washington, DC FULL_TIME
  • Position Summary The Director of College will lead our College and Career Office, and holds responsibility for ensuring all of our scholars matriculate to and find success in their chosen college and ...
  • 20 Days Ago
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Managing Director of Operations
  • Digital Pioneers Academy
  • Washington, DC FULL_TIME
  • Position Summary As a senior member of the school leadership team, the Managing Director of Operations (MDO) will be responsible for overseeing daily operations for DPA’s two campuses and establishing...
  • 20 Days Ago
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Digital Marketing Director jobs at Popular Companies

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Digital Marketing Director
  • Robert Half
  • The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work ...
  • 6/2/2024 12:00:00 AM
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Digital Marketing Director
  • Home Care Powered by AUAF
  • Lincolnwood, IL
  • About Our Company Home Care Powered by AUAF is a fast growing, non-profit organization providing non-medical, in-home se...
  • 6/2/2024 12:00:00 AM
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Digital Marketing Director
  • Brandner Communications
  • Federal Way, WA
  • Summary: Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the ...
  • 6/2/2024 12:00:00 AM
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Digital Marketing Director
  • Auxis
  • Plantation, FL
  • Position Summary: The Marketing Manager will be responsible for defining and executing the marketing and lead generation...
  • 6/2/2024 12:00:00 AM
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Digital Marketing Director
  • Caterpillar, Inc.
  • Cary, NC
  • **Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpi...
  • 6/1/2024 12:00:00 AM
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Digital Marketing Director
  • Insight Global
  • Oklahoma City, OK
  • Insight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Okla...
  • 5/31/2024 12:00:00 AM
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Digital Marketing Director
  • Caterpillar
  • Irving, TX
  • Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're...
  • 5/31/2024 12:00:00 AM
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Digital Marketing Director
  • Blinds To Go
  • Paramus, NJ
  • Digital Marketing Manager Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume...
  • 5/29/2024 12:00:00 AM
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About District of Columbia

Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area of 68.34 square miles (177.0 km2), of which 61.05 square miles (158.1 km2) is land and 7.29 square miles (18.9 km2) (10.67%) is water. The District is bordered by Montgomery County, Maryland to the northwest; Prince George's County, Maryland to the east; Arlington County, Virginia to the south; and Alexandria, Virginia to the west. The south bank of the Potomac River forms the District's border with Virginia and has two major tributaries: the An...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$208,116 to $285,276

Most Popular Cities in District of Columbia for Digital Marketing Director Jobs

What does a Digital Marketing Director do?

Digital Marketing Director in Asheville, NC
The more we know about our users, what they like or dislike, and ultimately their behaviors, the more we can optimize our digital marketing assets and improve acquisition costs.
January 15, 2020
Digital Marketing Director in Minneapolis, MN
The Digital Marketing Director holds ultimate responsibility for planning, development, implementation and analysis of internal and client marketing campaigns.
January 23, 2020
Digital Marketing Director in Mobile, AL
In addition to that, you must be passionate about digital marketing and must also have extensive marketing experience.
February 18, 2020