Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Digital Marketing Manager
Job Description
Sailing Marketing Inc is seeking a Digital Marketing Manager to join our growing digital marketing team. The Digital Marketing Manager will be responsible for the day-to-day management of our digital marketing efforts. This role will be responsible for managing and executing our marketing campaigns across all digital channels including paid search, social media, email, display advertising, and SEO. The ideal candidate will have a strong background in digital marketing and experience in SEO. This role will be responsible for the development and execution of our paid search, social media, email, display advertising and SEO campaigns.
Qualifications
Job Type: Full-time
Pay: $39,365.11 - $117,522.27 per year
Benefits:
Schedule:
Work Location: Hybrid remote in Los Angeles, CA 90013