Job Title: Customer Insights Analyst – Marketing

Department: Marketing

Reports To: Marketing Director

Date: 5/28/2024

FSLA: Non-Exempt

Who we are:

Voted Top Workplace in USA! We are a premier provider of water treatment, heating, cooling, plumbing and electrical services. We know there are a lot of choices for our customers and teammates to choose from for completing work in their home or to have as their work family. By providing 5-star customer service (treating customers’ homes like our own), best-in-class products and a positive, rewarding work environment, we have grown to 15 offices and over 230 teammates serving customers across Minnesota and Wisconsin. We keep on growing because we only hire the best, and our customers love us for it. We’ve been at this a long time, and you have probably seen our trucks and our ads. What you don’t know is what it’s like to be a part of a team like this. People often come to us looking for a job. They stay with us because they find a fulfilling career, room to grow, and opportunities to excel.

The “Aquarius” difference: “Earning the right to be recommended!”

Core Values: Our organization believes our Core Values drive success and unify our growing team.

• Uncompromised Customer Service
• Unwavering Accountability
• Contagious Positive Culture
• Collaborative

Why choose Aquarius:

• Great Company culture in a fast-growing organization: One goal, one team!
• Family-owned and operated company.
• Health & Dental for our Employees Family
• Life and ADD Insurance
• STD/LTD Insurance
• 401(k) company matching
• Paid time off Paid holidays.
• Flexible weekly schedule
• Career development, on-going training, and growth
• Paid volunteer program

Core Roles & Responsibilities:

• Marketing campaigns to current customers.
• Market analysis to maximize opportunities.
• Target customer lists.

DUTIES AND RESPONSIBILITIES:

• Creates and manages tools & techniques to effectively profile customers and identify marketing opportunities.
• Focuses efforts to increase sales and loyalty of existing customers.
• Design and deliver action campaigns to existing customers using a variety of applicable mediums.
  • Develop/execute programs based on specific office and/or region needs.
  • Measure/analyze/provide recommendations on efforts and results.
  • Verify and utilize approved services offered in respective markets to ensure assistance in growth and awareness of appropriate services.
  • Capitalize on share-of-wallet growth, multi-service use and customer lifetime value.
• Develops/manages customer referral and retention/appreciation programs.
• Develops/manages processes and procedures to maximize data quality for customer insight.
• Develops & analyzes marketing metrics to identify cause/effect relationships between financial outcomes and marketing actions (ROI of activities)
• Applies traditional and advanced analytical tactics to conduct in-depth analysis of different marketing efforts and dynamics.
• Conducts consumer research via online surveys, focus groups, etc. and reports on findings/makes recommendations on opportunities/develops & executes programs accordingly.
• Considerable/continuous communications with leadership and communications department for determining areas of opportunities, program development, results analysis.
• Coordinates with Marketing Director, Digital Marketing Manager, and graphic design team to ensure that appropriate messaging, mediums, and offers are used and that creative meets need of campaign and company brand.
• Other duties as assigned.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above and below are representative of the knowledge, skill, and/or ability required.

• Minimum of 2 years’ experience in marketing or sales.
• AS or BS degree is business, marketing, or another related field.
• Proficient at CRM use and customer segmentation development.
• Strong organizational, problem-solving, and analytical skills.
• Strong program development and management skills.
• Understands customer segmentation.
• Excellent communication and team building skills (internal and cross-department).
• Proven ability to handle multiple projects and meet deadlines.
• Proficient in Microsoft Suite; expert in Excel.

DESIRED QUALIFICATIONS:

• Proficiency in Service Titan.
• Experience in the Home Services Industry.
• Website editing experience.
• Experience with email builders such as MailChimp, Constant Contact, or Klaviyo
• Experience in direct mail audience segmentation, A/B testing and analyzation.
• Experience in vendor management/supervision.

Competencies for Success:

Attention to Detail - Diligence in the details; maintain integrity of the organization, marketing strategies, and branding ensuring each communication, campaign, graphic or content that is distributed is accurate and factual.

Communication - The ability, through both verbal and written methods, to provide concise, timely, and accurate information, internally (Employees) and externally. (Vendors, Manufacturer's, customers)

Creative Problem Solving - Creative thinking, in depth or big picture. Looking for new marketing angles and thinking outside the box to develop new strategies to achieve desired goal.

Marketing campaigns and communication - Successful at identifying an audience and reaching a target audience. Ability to relate to target audience; convey concepts in a clear and engaging way.

Collaboration - Works with others to share information and achieve goals that benefit the team and company.

CERTIFICATES, LICENSES, REGISTRATIONS

• Maintain a valid Driver’s License

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

A typical workweek is eight (8) to ten (10) hour workdays, five (5) days per week with some weekend work, as well as early and/or late weekday meetings based on needs, projects, and priorities. Position may require overnight travel as needed.

Statement of the Position Holder:

I accept the accountability of this position and agree to produce the result, perform the work, and meet the standards set forth in this position contract.