Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
MyRacehorse is the first business unit to be launched by Experiential Squared, a global fractional ownership platform that is pioneering the democratization of the ownership of aspirational assets. What better place to start than the Sport of Kings? Nearly 100k users are already on the MyRacehorse platform where we offer affordable racehorse ownership, enabling individuals to compete at the highest level for a fraction of the cost through our micro share product.
We have thriving stables in the United States, Ireland, the United Kingdom and Australia. MyRacehorse is by far the largest fractional ownership platform in the world and we are just getting started. Now it is time to grow the team and we are seeking an outcome-focused, super creative, data-driven Marketing and Advertising Manager who thrives on turning insights and analytics into actionable programs. This individual leads by example, thrives in a collaborative environment, and embraces problem-solving. You are the person that gets stuff done. The ideal candidate has a track record of leading integrated marketing campaigns with a focus on performance, creativity, segmentation, and testing. This position will report to the Head of Marketing. The candidate will be responsible for the below items in this unique and ever-evolving role with a fast-growing company.
Pay: $55,000.00 – $70,000.00 per year
Schedule:
Work Location: In person
Office/Locations:
Our main office is in Lexington KY and this is the preferred location, but for the right rockstar candidate, we can make a remote role work.
Please apply via Indeed: Click Here!