Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Are you a results-driven, go-getting sales professional? Do you have an entrepreneurial spirit and take pride in owning your work day? Are you passionate about the digital space? If so, you might be a great fit for our Senior Manager, Local Programmatic Sales role at Spectrum Reach.
The advertising sales arm of Charter Communications, Spectrum Reach brings world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. With offices in 41 states and 147 markets, Spectrum Reach can reach over 27 million households throughout the country.
BE PART OF THE CONNECTION
As a Senior Manager, Local Programmatic Sales, you will support Spectrum Reach's rapidly growing programmatic CTV direct sales efforts to national and regional brands & agencies. In this role, you will work with a team of experienced addressable/streaming TV sales professionals as well as drive Programmatic direct sales for a specific list of target customers. You and your team will be focused on developing and executing account development plans to grow revenue across all solutions inclusive of programmatic deals including PMP (Private Marketplace) and PG (Programmatic Guaranteed).
Major Duties & Responsibilities Include:
WHAT YOU'LL BRING TO SPECTRUM REACH
Required Qualifications
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