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The Importance of Conducting an Employee Retention Survey

Written by Salary.com Staff

April 15, 2024

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Is your company struggling to keep its employees? Do they often leave for better opportunities elsewhere? Are you finding it hard to hold onto your skilled team members?

How can you tackle these challenges?

The solution lies in using employee retention surveys. By asking questions in a survey, getting feedback, and taking action based on it, you can best understand what your employees need and what motivates them, ultimately lowering the number of people leaving.

Keeping your employees is important for your business to run smoothly and can have a big impact on its success. When not addressed, your company can end up with a lot of people leaving, which leads to a bad reputation and less profit.

This makes regular surveys crucial to know how your employees feel, reduce the number of people leaving, and boost your company's performance.

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Understanding the Significance of Employee Retention Survey

Employee retention surveys are tools used by businesses to keep employees happy and motivated. These involve asking employees a set of questions about their job and how they feel about it. It helps you understand what your employees need and how to make their work environment better.  In turn, you increase their productivity and keep them around for longer.

It is important to ask these survey questions and analyze the data so you can address any issues that make your employees unhappy at work. Often, companies only realize their employees are unhappy when they decide to leave.

By conducting these surveys, asking the right questions, and making improvements based on feedback, you can improve the overall experience of your employees and increase employee retention. It leads to higher levels of engagement, identifying areas where employees need more training, and reduces the number of days employees are absent from work.

Advantages of Conducting Employee Retention Survey

Employee retention survey has multiple advantages. They do not only help identify where your organization can improve but enhance your company culture as well.

Here are some key benefits of these surveys:

  • Reduce Staff Turnover Rates: These surveys help identify why employees are unhappy, allowing you to address those issues.
  • Retain Your Best Employees: Losing a valued team member can be detrimental. Employee retention surveys provide insights to support your employees, helping them thrive within your company.
  • Promote Internal Growth: When employees stay with your organization, it leads to more opportunities for internal advancement. It helps keep hiring costs down and build a strong, experienced team.
  • Prioritize People-Centered Practices: Instead of making assumptions, rely on survey data to understand your employees' needs and desires. This keeps your employees at the forefront of your decision-making process.
  • Identify Unmet Needs and Skills Gaps: Without asking, it is hard to know where your employees are struggling. Employee retention survey pinpoints areas where they need more support or training.
  • Uncover Common Frustrations: Your employees may have shared concerns, such as dissatisfaction with benefits or compensation. Employee retention survey helps you identify these issues.
  • Foster a Dynamic Company Culture: Engage with your employees and seek their feedback to create a culture of open communication and collaboration. Employee retention survey plays a crucial role in promoting this dynamic and engaged work environment.

When to Implement an Employee Retention Survey

Knowing when to use an employee retention survey is crucial for keeping your team content and engaged. Here are some tips on when and how often to conduct them:

  • Regular check-ins: Regularly conduct employee retention surveys, like once a year or every six months, to keep track of how employees feel about overtime. This helps spot any issues that are coming up and see whether the strategies put in place since the last survey are working.
  • After big changes: When big things happen in the company, such as mergers, reorganizations, or changes in leadership, it is a good idea to do a retention survey. These events can affect how employees feel about their work, and the survey can help figure out how to address any concerns.
  • Post-employee turnover: When important employees leave or when there is a higher number of people leaving than usual, doing an employee retention survey can show why they left and what to improve to prevent it from happening again.
  • During performance reviews: Add questions about retention to performance reviews to gain useful insights into how happy and engaged employees are with their jobs and the company.
  • Employee's milestone: Conduct surveys at important times in an employee's journey, like after they have just started, after their first year, or before they get a big promotion, to have a good sense of their experience and satisfaction.
  • Before implementing new policies: Before introducing major changes in company policies or programs that can affect employee retention, it is a good idea to use surveys to get feedback and make sure the changes match what employees want.
  • As part of exit interviews: Include questions about retention in exit interviews to understand why employees are leaving and get ideas on how to make things better.

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Using Employee Feedback to Improve Retention and Reduce Turnover

Ensuring employees want to stay and reducing the number of people leaving is important for companies. One way to do this is by asking employees for their opinions through surveys. But it is not just about getting the information – it is about using it in the right way.

Take alook at how you can use employee retention surveys to make your company even better at keeping people around!

  • Find Common Themes

Gather all the answers from the surveys and look at them closely. See whether there are things that people keep mentioning, both good and bad. Pay attention to the questions where most people have similar thoughts.

Are there certain groups or teams that have something in common? This helps you know where to focus your efforts to keep people.

  • Focus on Things You Can Change

Not all feedback is as important as others. Some comments give ideas for things you can do about, while others are more general. Pay attention to the feedback that can lead to real changes in your company.

For example, when many people say they want more chances to grow in their job, you can create programs or training to help with it.

  • Share What You Find

Once you have figured out what really matters, tell your team about it in an open and honest way. Inform them that you have heard what they said and are going to do something about it. This makes them trust you more and shows that you care about their opinions.

Being open makes employees feel that they are part of the solution, not just pointing out problems.

  • Make a Plan

Act based on what you have learned. Make a detailed plan with clear steps to fix the problems you found in the survey. This can mean changing company rules, adjusting how managers work, or investing in more training.

  • Get Employees Involved

Let your employees be part of the solution. Ask them for ideas on how to make the issues better. When everyone works together, it makes people feel like they are part of the solution.

  • Keep Checking In

Doing the plan is just the start. Keep an eye on how things are seen. Ask for feedback to see whether your changes are working or if there is anything else that needs fixing.

  • Celebrate Good Things

When you see things getting better, celebrate! Give credit to your employees for helping the company improve. This shows that what they say actually makes a difference.

  • Keep Learning

Remember, asking employees for their thoughts is an ongoing process. Keep doing surveys to see whether your plan remains to work. Be open to change as your company and its people change too.

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Conclusion

An employee retention survey is a tool that helps you learn what your employees think about their jobs, how they are managed, and what opportunities they need to grow. By understanding their thoughts, you can figure out why some employees want to leave and stop that from happening.

Making a good employee retention survey takes time and work, but when you ask the right questions and follow good methods, you can get useful information. This information can help you make changes that encourage your employees to stay with you for a long time.

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